A 'Round Peg' Writer Illustrates Luxury Logos as Everyday Brands
Megan Facciuolo — April 18, 2014 — Marketing
References: roundpeg.biz & designtaxi
Luxury logos like Chanel's and Hermes' may seem like simple designs, but the logos were intricately made so that they would coincide perfectly with their company's luxury image. Jenna Giles, a writer for Round Peg, recently experimented with logos to prove the kind of impact they actually have on the consumer.
Giles swapped the colors and typography of well-known logos with famous fashion labels. For example, she deliberately switched the aesthetics of two companies that couldn't be any more opposite: Hermes and Dunkin' Donuts. The two logos are cringe-worthy to look at; Hermes no longer looks like a luxury label and the Dunkin' Donuts logo just looks down-right awkward.
Visual identity clearly plays a huge part in branding and I doubt you will see Chanel switching over to a logo that resembles Fisher Price's after seeing these examples.
Giles swapped the colors and typography of well-known logos with famous fashion labels. For example, she deliberately switched the aesthetics of two companies that couldn't be any more opposite: Hermes and Dunkin' Donuts. The two logos are cringe-worthy to look at; Hermes no longer looks like a luxury label and the Dunkin' Donuts logo just looks down-right awkward.
Visual identity clearly plays a huge part in branding and I doubt you will see Chanel switching over to a logo that resembles Fisher Price's after seeing these examples.
Trend Themes
1. Simplified Logos - There is an opportunity for brands to experiment with simplified logos to challenge traditional luxury branding.
2. Visual Identity in Branding - The impact of visual identity on consumer perception can lead to innovative approaches in logo design.
3. Logo Contrasts - Exploring logo contrasts can highlight the importance of maintaining a cohesive brand image.
Industry Implications
1. Fashion - The fashion industry can explore innovative logo design techniques to enhance brand perception.
2. Consumer Goods - Consumer goods companies can rethink their logos to mirror different brand values and target new markets.
3. Marketing and Advertising - Marketing and advertising industries can leverage the impact of visual identity by offering logo redesign and creative services.
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