Rifesta Jewelry From Russia
Going Like Sixty — July 3, 2008 — Luxury
References: luxist
DeBeers has a monopoly on diamonds and thus controls the size of diamonds that will be hot from year to year. If they pushed small diamonds last year, next year they will push large diamonds. A Russian company apparently didn't get the memo. The rings are large and meant to be noticed and one would think hold large stones. But Rifesta makes great use of small diamonds to give each piece a very distinctive and rich look.
Trend Themes
1. Alternative Diamond Sizes - Opportunity to disrupt the diamond industry by offering an alternative to the size preferences dictated by DeBeers.
2. Distinctive Diamond Jewelry - Disruptive innovation opportunity to create unique and rich-looking diamond jewelry designs using small diamonds.
3. Independent Diamond Producers - Potential for disruption in the diamond market by independent producers challenging the monopoly of DeBeers.
Industry Implications
1. Diamond Industry - Disruptive opportunity for independent diamond producers to challenge the dominance of DeBeers.
2. Jewelry Industry - Opportunity for jewelry brands to offer distinctive and rich-looking diamond jewelry designs using smaller diamonds.
3. Luxury Goods Industry - Innovation opportunity for luxury brands to offer alternative diamond sizes and unique designs to attract customers looking for distinctive luxury jewelry.
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