LUS Brands' Fragrance-Free Haircare Caters to Curls
Josh Thompson-Persaud — May 28, 2021 — Business
References: lusbrands
LUS Brands offers three-step fragrance-free haircare products that cater to curly, kinky, and wavy hair textures. The collection includes a gentle shampoo, a silicone-free conditioner, and an all-in-one styler specifically designed for each respective hair type. LUS Brands' fragrance-free offerings appeal to those with scent sensitivities as well as those who work in scent-free environments. Due to the hypoallergenic, non-irritant formula, the collections are also safe for those with sensitive skin.
LUS Brands' products provide valuable haircare options to individuals with textured hair who are often neglected by the beauty industry. The fragrance-free products are cruelty-free, color-safe, and vegan, keeping the haircare experience all-natural. They are also dermatologist tested and approved which ensures that consumers receive the gentlest products possible. LUS Brands' fragrance-free collections can be ordered online and are available in Canada and the United States.
Image Credit: LUS Brands
LUS Brands' products provide valuable haircare options to individuals with textured hair who are often neglected by the beauty industry. The fragrance-free products are cruelty-free, color-safe, and vegan, keeping the haircare experience all-natural. They are also dermatologist tested and approved which ensures that consumers receive the gentlest products possible. LUS Brands' fragrance-free collections can be ordered online and are available in Canada and the United States.
Image Credit: LUS Brands
Trend Themes
1. Fragrance-free Haircare - LUS Brands' fragrance-free haircare products cater to those with scent sensitivities and provide alternative haircare options for individuals with textured hair.
2. All-natural Haircare - LUS Brands' all-natural haircare products offer a cruelty-free, color-safe, vegan, and dermatologist-tested alternative to traditional haircare products.
3. Inclusive Haircare - LUS Brands' haircare products cater to individuals with textured hair who are often overlooked by the beauty industry, providing an opportunity for disruptive innovation in the inclusive beauty market.
Industry Implications
1. Beauty - LUS Brands' fragrance-free and all-natural haircare products offer a unique competitive advantage in the rapidly evolving beauty industry.
2. Personal Care - LUS Brands' haircare products cater to individuals with scent-sensitivities and sensitive skin, providing innovative opportunities in the personal care industry.
3. E-commerce - LUS Brands' online ordering system and availability provides an innovative opportunity for e-commerce in the haircare industry.
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