The Luis Mora 'Polaroids Never Die' Collection is Darkly Fun
Sophia Pelka — January 29, 2012 — Naughty
References: thinkcontra & thinkcontra
The Luis Mora 'Polaroids Never Die' editorial for Contra magazine is an eccentric peek at goth lovers.
Luis Mora masterfully captures an "I don't give a f**k" attitude in her Polaroid works. The composition of the photographs is seemingly spontaneous and rich with attitude and character. The series allows viewers to engage with the scene, feeling wild and willing to cause a ruckus. Each photo is playfully dark and powerfully sensual. Mora takes the Polaroid medium and uses it in a unique style.
Contra magazine is a Toronto-based publication featuring up and coming people, ideas and cultural information. The structure of the magazine gives it an especially endearing free-spirit. It is very relaxed in its presentation and is not intimidated by more Photoshopped aesthetics.
Luis Mora masterfully captures an "I don't give a f**k" attitude in her Polaroid works. The composition of the photographs is seemingly spontaneous and rich with attitude and character. The series allows viewers to engage with the scene, feeling wild and willing to cause a ruckus. Each photo is playfully dark and powerfully sensual. Mora takes the Polaroid medium and uses it in a unique style.
Contra magazine is a Toronto-based publication featuring up and coming people, ideas and cultural information. The structure of the magazine gives it an especially endearing free-spirit. It is very relaxed in its presentation and is not intimidated by more Photoshopped aesthetics.
Trend Themes
1. Spontaneous Photography - The Luis Mora 'Polaroids Never Die' collection showcases the trend of spontaneous and unposed photography, opening up opportunities for candid and authentic storytelling.
2. Eccentric Attitude - The goth-inspired theme of the editorial embraces an eccentric attitude in photography, presenting a disruptive innovation opportunity for brands and artists to explore unconventional styles and narratives.
3. Alternative Aesthetics - The dark and sensual aesthetic captured in the 'Polaroids Never Die' series highlights the growing trend of alternative aesthetics, offering industries the chance to tap into unique visual expressions and cater to niche markets.
Industry Implications
1. Fashion and Lifestyle - The Luis Mora editorial opens up opportunities for disruptive innovation in the fashion and lifestyle industry, allowing brands to embrace edgier aesthetics and appeal to alternative subcultures.
2. Art and Photography - The unconventional approach in the 'Polaroids Never Die' collection presents disruptive innovation opportunities for artists and photographers to challenge traditional techniques and create visually striking and authentic works.
3. Publishing and Media - Contra magazine's free-spirited presentation and willingness to go against Photoshop aesthetics provides disruptive innovation openings for the publishing and media industry to embrace more raw and unconventional content.
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