The Luerzer’s Int'l Archive Campaign Sets Things Straight
Meghan Young — April 11, 2013 — Marketing
References: facebook & ibelieveinadv
The Luerzer’s Int'l Archive campaign wants to set a couple of things straight. For instance, one reads, "No, we don't feature the world's best advertising. W feature good ads that later go on collecting every metal sculpture there is from the one that looks like a teapot upside down to a lion. Only then it becomes the world's best advertising." Similar passages are written in fun typography against a stack of papers, presumably the archived ads.
Created by Milk, an ad agency based in Vilnius, Lithuania, the Luerzer’s Int'l Archive campaign was art directed by Marius Kneipferavicius and Adomas Jazdauskas with creative direction by Rimantas Stanevicius. It was shot by photographer Alina Agarkova, illustrated by artist Vytis Vasiliunas as well as written by Antonio Bechtle and Rimantas Stanevicius.
Created by Milk, an ad agency based in Vilnius, Lithuania, the Luerzer’s Int'l Archive campaign was art directed by Marius Kneipferavicius and Adomas Jazdauskas with creative direction by Rimantas Stanevicius. It was shot by photographer Alina Agarkova, illustrated by artist Vytis Vasiliunas as well as written by Antonio Bechtle and Rimantas Stanevicius.
Trend Themes
1. Playful Typography - Disruptive innovation opportunity: New ways to incorporate playful typography in advertising campaigns to capture attention and engage viewers.
2. Archiving Ads - Disruptive innovation opportunity: Development of innovative platforms or methods for archiving and categorizing advertising campaigns for future reference and analysis.
3. Visual Storytelling - Disruptive innovation opportunity: Exploration of visual storytelling techniques to convey messages and create impactful advertising campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Leveraging technology and data analytics to create more targeted and personalized advertising campaigns.
2. Graphic Design - Disruptive innovation opportunity: Integration of new tools and software in graphic design processes to enhance creativity and efficiency.
3. Creative Marketing - Disruptive innovation opportunity: Adoption of unconventional marketing strategies and campaigns to capture and retain customers in a crowded marketplace.
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