LUA Peanut Butter Boasts Vibrant Packaging in Bold Hues
Rebecca Byers — May 13, 2016 — Lifestyle
References: packagingoftheworld
LUA Peanut Butter is an all-natural brand from Costa Rica that boasts inventive packaging in bold hues. Packaged in mason jars, the experience of LUA Peanut Butter's branding is rooted in communicating the gourmet cultivation process with particular attention to high quality ingredients.
LUA Peanut Butter is currently available in three flavors, including plain, caramel and chocolate. The three flavored varieties are an example of naturally flavored spreads that replicate familiar taste profiles with healthier ingredients. Each of the flavors is communicated with a different color label and lid. Using the humble materials of aluminum and glass, the product communicates its natural origins and depicts itself as down to earth, making it stand out on store shelves.
LUA Peanut Butter is currently available in three flavors, including plain, caramel and chocolate. The three flavored varieties are an example of naturally flavored spreads that replicate familiar taste profiles with healthier ingredients. Each of the flavors is communicated with a different color label and lid. Using the humble materials of aluminum and glass, the product communicates its natural origins and depicts itself as down to earth, making it stand out on store shelves.
Trend Themes
1. Bold Packaging - Inventive packaging designs featuring bold hues are becoming a key trend for natural and gourmet food brands.
2. Naturally Flavored Spreads - Consumers are seeking healthy alternatives to traditional spreads and are increasingly attracted to naturally flavored options with familiar taste profiles.
3. Gourmet Cultivation - Brands that emphasize the gourmet cultivation process through high quality ingredients and earthy packaging are gaining popularity among health-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of bold packaging and naturally flavored products to appeal to health-conscious and visually-driven consumers.
2. Eco-friendly Packaging - The movement towards eco-friendly packaging options such as glass and aluminum allows natural food brands to further promote their sustainable and earthy branding.
3. Health and Wellness - The health and wellness industry can benefit from promoting the use of high quality ingredients in gourmet cultivation and highlighting the natural flavors of their products.
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