KrisFlyer is Launching a Blockchain-Based Loyalty Wallet
Laura McQuarrie — February 6, 2018 — Business
References: singaporeair & asiatraveltips
KrisFlyer, the frequent flyer program of Singapore Airlines, is set to launch an innovative new loyalty wallet. The new innovation is specifically being touted as "a world-first blockchain-based airline loyalty digital wallet" that will make it possible for KrisFlyer members to use digital KrisFlyer miles with participating retail partners. The new KrisFlyer digital wallet app is to be released in about six months.
The upcoming app is part of what the airline calls its Digital Innovation Blueprint. As Singapore Airlines CEO Goh Choon Phong describes, it aims to be "the world’s leading digital airline."
A growing number of consumers around the world are now expecting retailers to accept mobile-based digital wallets, with many consumers favoring wallets that feature built-in loyalty programs with easily redeemable rewards.
The upcoming app is part of what the airline calls its Digital Innovation Blueprint. As Singapore Airlines CEO Goh Choon Phong describes, it aims to be "the world’s leading digital airline."
A growing number of consumers around the world are now expecting retailers to accept mobile-based digital wallets, with many consumers favoring wallets that feature built-in loyalty programs with easily redeemable rewards.
Trend Themes
1. Blockchain-based Loyalty Wallets - Disruptive Innovation Opportunity: Creating secure and transparent loyalty programs for airlines and retail partners through blockchain technology.
2. Digital Wallet Integration - Disruptive Innovation Opportunity: Integrating digital wallet technology into existing loyalty programs to enhance customer convenience and engagement.
3. Mobile-based Digital Wallets - Disruptive Innovation Opportunity: Meeting consumer expectations by offering mobile-based digital wallets with integrated loyalty programs for seamless payments and rewards.
Industry Implications
1. Airline Loyalty Programs - Disruptive Innovation Opportunity: Transforming traditional airline loyalty programs by leveraging blockchain technology and digital wallet integration.
2. Retail and E-commerce - Disruptive Innovation Opportunity: Partnering with airlines to integrate loyalty programs into retail and e-commerce platforms, leveraging digital wallets for enhanced customer engagement.
3. Blockchain Technology - Disruptive Innovation Opportunity: Offering scalable blockchain solutions for airlines and retail partners to revolutionize loyalty programs and digital transactions.
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