Lovewright Co Apparel Spread Sunny Priorities and Happiness
Sophia Pelka — March 6, 2012 — Fashion
References: shoplovewrightco & english.mashkulture.net
The Lovewright Co collection of street wear is high quality and promises elegant street-savvy apparel. The series of graphic tees enforces the motto of street lifetyle-- "F**k it, let's have a good time." The inspiration for the line, as it appears in several pieces, is "Tougher than tough times."
With issues getting thick, it's important to have the reassurance on hand that you are bigger than your problems. Another positive-pushing piece is the mouse tee. The mouse tee features a vintage Mickey-inspired mouse with empty pockets. He proudly exclaims, 'F**k It!' The phrasing may be vulgar, but the reminder to stay focused on the better things is refreshing and charming.
Each tee shirt from the Lovewright Co is 100% cotton and comes in a variety of color swatches.
With issues getting thick, it's important to have the reassurance on hand that you are bigger than your problems. Another positive-pushing piece is the mouse tee. The mouse tee features a vintage Mickey-inspired mouse with empty pockets. He proudly exclaims, 'F**k It!' The phrasing may be vulgar, but the reminder to stay focused on the better things is refreshing and charming.
Each tee shirt from the Lovewright Co is 100% cotton and comes in a variety of color swatches.
Trend Themes
1. Positive Streetwear - Disruptive innovation opportunities include creating streetwear lines that promote positivity and happiness.
2. Graphic Tees - Disruptive innovation opportunities include designing graphic tees that inspire and motivate.
3. Vintage-inspired Apparel - Disruptive innovation opportunities include creating a line of apparel that combines vintage aesthetics with modern streetwear.
Industry Implications
1. Fashion - Disruptive innovation opportunities include incorporating positive messaging into fashion designs and promoting self-expression through clothing.
2. Streetwear - Disruptive innovation opportunities include infusing streetwear with positive messages and unique graphic designs.
3. Apparel - Disruptive innovation opportunities include creating high-quality apparel that promotes positivity and resonates with the younger generation.
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