The Lovesac App Helps Consumers Create the 'Lovesac Sactional' of Their Dreams
Laura McQuarrie — January 9, 2019 — Art & Design
References: play.google & prnewswire
A Lovesac Sactional is a comfortable, versatile and modular sectional sofa that's branded as "the world's most adaptable couch"—and to help consumers realize the best possible configuration and style for their unique needs, The Lovesac Company launched the Lovesac app.
With this mobile application, users are able to add or remove the Seats and Sides that make up a complete Lovesac Sactional. Since there are more than 20,000 configurations that can be created, the app shares 24 top examples as a starting point.
After settling on a shape, consumers are able to select a desired fabric and color before saving their custom couch creation, sharing it, making a purchase that will be delivered in a matter of days or taking the virtual reference to a showroom for an in-person product demonstration.
With this mobile application, users are able to add or remove the Seats and Sides that make up a complete Lovesac Sactional. Since there are more than 20,000 configurations that can be created, the app shares 24 top examples as a starting point.
After settling on a shape, consumers are able to select a desired fabric and color before saving their custom couch creation, sharing it, making a purchase that will be delivered in a matter of days or taking the virtual reference to a showroom for an in-person product demonstration.
Trend Themes
1. Customization - The Lovesac app allows users to create their own unique configuration and style, highlighting the trend of customization in the furniture industry.
2. Modularity - The Lovesac Sactional's modular design is supported by the app, reflecting the trend of modularity in furniture design and manufacturing.
3. Virtual Showrooms - The app's ability to provide virtual reference and in-person product demonstrations is in line with the trend of virtual showrooms in the retail industry.
Industry Implications
1. Furniture - The Lovesac app presents disruptive innovation opportunities for the furniture industry, particularly in the areas of customization and modularity.
2. Retail - The trend of virtual showrooms, as demonstrated by the Lovesac app, has the potential to disrupt the retail industry by providing innovative ways for customers to interact with products.
3. Technology - The development and use of the Lovesac app showcases how technology can be leveraged to enhance the furniture shopping experience, opening up opportunities for innovation in the technology industry.
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