Loverboy Launches Festivally-Flavored RTD Espresso Martini Line
Niko Pajkovic — January 5, 2022 — Lifestyle
References: drinkloverboy & bevindustry
Ready-to-drink canned cocktail brand Loverboy has announced the launch of its new limited-edition Espresso Martini line, which will consist of two holiday-themed flavors: Peppermint Mocha and Salted Caramel.
Both festive flavors feature high-quality ingredients, including authentic espresso, maple water, sea salt, and MTC oil. With a 12% ABV, each can is the equivalent of two cocktails. However, they remain an indulgent, low-calorie option free of dairy and contain only 3.5 grams of sugar per serving.
The Peppermint Mocha Espresso Martini combines chocolate and peppermint to deliver a classically festive beverage. Meanwhile, the salted Caramel Espresso Martini features a blend of sweet caramel and espresso with an added dash of sea salt to create a savory RTD cocktail.
“After selling out of our Espresso Martini three times in the past year, we knew we had to one-up ourselves for the next launch,” said Kyle Cooke, founder, and CEO of Loverboy, in a recent statement.
Image Credit: Loverboy
Both festive flavors feature high-quality ingredients, including authentic espresso, maple water, sea salt, and MTC oil. With a 12% ABV, each can is the equivalent of two cocktails. However, they remain an indulgent, low-calorie option free of dairy and contain only 3.5 grams of sugar per serving.
The Peppermint Mocha Espresso Martini combines chocolate and peppermint to deliver a classically festive beverage. Meanwhile, the salted Caramel Espresso Martini features a blend of sweet caramel and espresso with an added dash of sea salt to create a savory RTD cocktail.
“After selling out of our Espresso Martini three times in the past year, we knew we had to one-up ourselves for the next launch,” said Kyle Cooke, founder, and CEO of Loverboy, in a recent statement.
Image Credit: Loverboy
Trend Themes
1. Holiday-themed RTD Cocktails - There is an opportunity for other brands to explore creating limited-edition holiday RTD cocktails with festive flavors and high-quality, low-calorie ingredients.
2. Peppermint Mocha Flavoring - The success of Loverboy's Peppermint Mocha Espresso Martini flavor suggests an opportunity for other beverage brands to incorporate the popular holiday flavor into their product lines.
3. Low-calorie, Dairy-free Cocktails - Brands can capitalize on growing demand for healthier beverage options by creating their own low-calorie, dairy-free cocktails using high-quality ingredients like maple water and MTC oil as seen in Loverboy's Espresso Martini line.
Industry Implications
1. Ready-to-drink Beverages - The ready-to-drink beverage industry could benefit from the creation of festive, limited-edition holiday cocktail flavors, such as Loverboy's Peppermint Mocha and Salted Caramel Espresso Martini line.
2. Flavoring and Extract Manufacturing - Flavoring and extract manufacturing companies may consider developing peppermint mocha flavorings for use in beverages like coffee and cocktails after seeing the success of Loverboy's Peppermint Mocha Espresso Martini flavor.
3. Health and Wellness Industry - As consumers become more conscious of their dietary choices, the health and wellness industry has an opportunity to produce more low-calorie, dairy-free cocktail options as seen in Loverboy's Espresso Martini line.
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