Spoken Flames' Candles are Matched with Spoken Word Performances
Riley von Niessen — November 2, 2020 — Art & Design
References: spokenflames
Spoken Flames is a new female-founded candle company based in Brooklyn offering handcrafted candles that come with an interactive element that's meant to inspire and empower consumers through immersive spoken word poetry performances.
When they receive their candles, consumers can activate the messages that are featured on the lids, which will lead them to an Instagram filter that will allow them to choose their candle type. Once they scan their code, consumers will be able to listen to one of the spoken word performances that match their candle's message. Each candle is made with an all-natural coconut wax blend, a soft-cracking wooden wick, and is phthalate and petroleum-free. With 55 hours of clean burn time, the specially curated scent notes can be enjoyed for weeks.
Image Credit: Spoken Flames
When they receive their candles, consumers can activate the messages that are featured on the lids, which will lead them to an Instagram filter that will allow them to choose their candle type. Once they scan their code, consumers will be able to listen to one of the spoken word performances that match their candle's message. Each candle is made with an all-natural coconut wax blend, a soft-cracking wooden wick, and is phthalate and petroleum-free. With 55 hours of clean burn time, the specially curated scent notes can be enjoyed for weeks.
Image Credit: Spoken Flames
Trend Themes
1. Interactive Candles - The trend of adding interactive elements to candles opens up opportunities for companies to create unique and memorable experiences for their customers.
2. Spoken Word Performances - Incorporating spoken word performances into products like candles can create a powerful emotional connection with consumers and offer a new form of artistic expression.
3. Natural and Sustainable Candles - There is a growing trend towards all-natural, eco-friendly candle options that prioritize sustainability, which presents an opportunity for companies to differentiate themselves in the marketplace.
Industry Implications
1. Home Décor and Fragrance - The home décor and fragrance industry has the potential to offer more interactive and personalized experiences for customers, incorporating elements like spoken word performances and tech-enabled activations.
2. Art and Literature - The art and literature industry could potentially collaborate with candle companies to create unique products that incorporate spoken word poetry, creating a new form of artistic expression that combines traditional and modern mediums.
3. E-commerce and Direct-to-consumer - As e-commerce continues to grow, there is significant opportunity for direct-to-consumer candle companies to differentiate themselves through innovative and immersive experiences, like offering interactive elements and personalized messaging.
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