Lovecraft Country: Sanctum Invites Fans Into a Virtual Reality World
Laura McQuarrie — September 7, 2020 — Marketing
To introduce Lovecraft Country as its latest hit show, HBO created an all-new social VR experience called Lovecraft Country: Sanctum that invites fans to experience the world for themselves in virtual reality. Sanctum is described as a series of exclusive virtual reality events and it features three live events throughout the season with guest voiceover performances.
The virtual events unfold on VRChat, so that fans are able to experience the immersive environment alongside others. Those who aren't able to participate in the exclusive virtual reality event can also tune into the experience by catching the livestream on YouTube, which also offers opportunities to interact in real-time—like solving riddles and triggering spells that will shape the experience.
Image Credit: HBO
The virtual events unfold on VRChat, so that fans are able to experience the immersive environment alongside others. Those who aren't able to participate in the exclusive virtual reality event can also tune into the experience by catching the livestream on YouTube, which also offers opportunities to interact in real-time—like solving riddles and triggering spells that will shape the experience.
Image Credit: HBO
Trend Themes
1. Social VR Experiences - More companies can explore the use of VR to provide interactive social experiences for their audiences.
2. Virtual Reality Events - Virtual reality events offer opportunities for companies to create exclusive and immersive experiences for their fans and customers.
3. Livestreamed VR - Livestreaming VR events provide accessibility to wider audiences and opportunities for real-time interaction.
Industry Implications
1. Entertainment - Entertainment industry can use VR to create immersive experiences for fans, increase engagement and revenue.
2. Advertising - Advertising industry can use VR to create interactive campaigns that offer exciting experiences for potential customers.
3. Hospitality - Hospitality industry can use VR to create virtual tours and experiences for guests, providing a preview of what to expect and attracting more bookings.
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