Sesame Street's Elmo is the Star of 'Love to Learn' on YouTube
Laura McQuarrie — June 21, 2016 — Life-Stages
A new campaign from Sesame Street called 'Love to Learn' is set to run from now until the end of the year, with Elmo as a friendly guide to topics for kids that will be explored on a monthly basis like animals, music, cooking, kindness and more.
The new YouTube series shares a name with Hasbro's LOVE2LEARN Elmo toy, which features built-in Bluetooth technology so that parents can personalize a child's learning experience.
Outside of its regular Sesame Street YouTube channel, Sesame Street also recently launched 'Sesame Studios' as a new channel that's dedicated to sharing experimental educational videos. Both of these initiatives are examples of how Sesame Street is embracing social media as a way to share educational content with kids.
The new YouTube series shares a name with Hasbro's LOVE2LEARN Elmo toy, which features built-in Bluetooth technology so that parents can personalize a child's learning experience.
Outside of its regular Sesame Street YouTube channel, Sesame Street also recently launched 'Sesame Studios' as a new channel that's dedicated to sharing experimental educational videos. Both of these initiatives are examples of how Sesame Street is embracing social media as a way to share educational content with kids.
Trend Themes
1. Personalized Learning - The LOVE2LEARN Elmo toy with built-in Bluetooth technology showcases the potential for personalized educational experiences.
2. Experimental Education - 'Sesame Studios' is a new channel that embraces experimental educational videos, demonstrating the trend towards innovative approaches in teaching.
3. Social Media Education - Sesame Street's use of social media platforms like YouTube highlights the increasing trend of using social media as a medium for sharing educational content.
Industry Implications
1. Toy Industry - The LOVE2LEARN Elmo toy is an innovation opportunity within the toy industry, merging traditional toys with technology for personalized learning experiences.
2. Education Technology - 'Sesame Studios' represents a disruptive innovation opportunity in the education technology industry, offering a platform for the creation and distribution of experimental educational videos.
3. Media and Entertainment - The use of social media platforms like YouTube by Sesame Street demonstrates the potential for disruptive innovation in the media and entertainment industry by leveraging digital platforms for educational content.
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