Skittles' New 'Love Mix' Helps Consumers Celebrate Valentine's Day
Katherine Pendrill — January 11, 2018 — Lifestyle
With Valentine's Day just one month away, Skittles is gearing up for the international day of romance with its new 'Love Mix.' Featuring a romantic color scheme and five delicious new flavors, the mix is a sweet way to celebrate February 14th.
Skittles' new Love Mix is a limited-edition mix available for the Valentine's Day season. The mix consists of red, white, and pink-colored candies for a festive alternative to the usual rainbow colors. Beyond the colorful new exterior, the candies also boast creative new flavors, including Watermelon, Cherry, White Grape, Yumberry, and Strawberry.
Officially available at Target stores, Skittles' new Love Mix is an inexpensive and tasty Valentine's Day alternative to a box of gourmet chocolate.
Skittles' new Love Mix is a limited-edition mix available for the Valentine's Day season. The mix consists of red, white, and pink-colored candies for a festive alternative to the usual rainbow colors. Beyond the colorful new exterior, the candies also boast creative new flavors, including Watermelon, Cherry, White Grape, Yumberry, and Strawberry.
Officially available at Target stores, Skittles' new Love Mix is an inexpensive and tasty Valentine's Day alternative to a box of gourmet chocolate.
Trend Themes
1. Valentine's Day-themed Candy Mixes - Brands can capitalize on the holiday season and offer limited-edition candy mixes with festive colors and new flavors.
2. Festive Packaging for Seasonal Products - Brands can design unique packaging for seasonal products to make them stand out and increase sales.
3. Innovative Flavor Combinations for Candies - There is an opportunity for brands to experiment with new flavor combinations and offer unique and creative candy products.
Industry Implications
1. Confectionery Industry - The confectionery industry can capitalize on seasonal events and offer limited-edition products to increase sales and attract new customers.
2. Retail Industry - Retailers can develop customized and unique packaging for seasonal products to engage with customers and drive sales.
3. Food and Beverage Industry - The food and beverage industry can experiment with unique flavor combinations and develop innovative products to differentiate themselves from competitors.
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