'Love is Not Abuse' Hopes to Raise Awareness About Domestic Abuse
Omar Yusuf — August 3, 2011 — Tech
References: loveisnotabuse & gizmodo
In the hopes of raising awareness about domestic and interpersonal abuse, an app called 'Love is Not Abuse' is being released for the iPhone and Android devices.
Immediately after downloading the app and verifying your profile, the 'Love is Not Abuse' application will launch salvo after salvo of virtual violence. You'll receive menacing, albeit pre-recorded phone calls and threatening text messages in order to simulate the experience of relationship abuse. The application flirts with reality and goes so far as tampering with your social network profile; it'll change your password, update tweets and change your relationship status.
Although the effort is sincere, critics may think that the app goes too far. Generally speaking, a candid talk with your partner or parents may be more effective.
Immediately after downloading the app and verifying your profile, the 'Love is Not Abuse' application will launch salvo after salvo of virtual violence. You'll receive menacing, albeit pre-recorded phone calls and threatening text messages in order to simulate the experience of relationship abuse. The application flirts with reality and goes so far as tampering with your social network profile; it'll change your password, update tweets and change your relationship status.
Although the effort is sincere, critics may think that the app goes too far. Generally speaking, a candid talk with your partner or parents may be more effective.
Trend Themes
1. Virtual Violence Simulation - There is an opportunity to develop more apps that use virtual reality or immersive technologies to simulate different experiences, such as domestic abuse, to raise awareness and promote empathy.
2. Digital Awareness Campaigns - Creating digital campaigns and applications that utilize technology and social media to create awareness about important social issues like domestic abuse can be a disruptive innovation opportunity.
3. Emotional Engagement Through Technology - Developing applications that use emotional triggers and personalization to engage users in important conversations and increase empathy can create new opportunities for understanding and awareness.
Industry Implications
1. Mobile App Development - The development of mobile applications that focus on raising awareness and promoting behavioral change can be a disruptive innovation opportunity for the mobile app development industry.
2. Social Media and Technology Companies - Social media and technology companies can leverage their platforms and technology to create digital campaigns and tools that raise awareness about important social issues.
3. Virtual Reality and Immersive Tech - The use of virtual reality and immersive technologies can be leveraged to create impactful simulations and experiences that raise awareness about topics like domestic abuse.
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