Kate Hudson Launched the Love Fern for Valentine’s Day
Grace Mahas — January 26, 2021 — Pop Culture
References: urbanstems
With Valentine's Day nearly upon us, actress Kate Hudson's vodka line, King St. Vodka, joined forces with the contemporary floral brand, UrbanStems, to launch the limited-edition collaboration, The Love Fern.
The Love Fern includes a 4" Blue Bell Fern in a pink spotted ceramic pot with a King St. Clear Glass Mister. The gift "is a nod to the plant featured in the actress’s iconic romantic comedy" and is the perfect gift for Valentine's Day. The plan is pet-friendly, should be kept moist and misted with water frequently, and will thrive in indirect light to avoid burning the leaves.
In addition, each Love Fern purchased comes with a unique 15% discount code for King St. Vodka on ReserveBar.com.
Image Credit: UrbanStems
The Love Fern includes a 4" Blue Bell Fern in a pink spotted ceramic pot with a King St. Clear Glass Mister. The gift "is a nod to the plant featured in the actress’s iconic romantic comedy" and is the perfect gift for Valentine's Day. The plan is pet-friendly, should be kept moist and misted with water frequently, and will thrive in indirect light to avoid burning the leaves.
In addition, each Love Fern purchased comes with a unique 15% discount code for King St. Vodka on ReserveBar.com.
Image Credit: UrbanStems
Trend Themes
1. Celebrity-endorsed Plant Gifts - The use of celebrity endorsements for plant gifts presents an opportunity for disruption in the gifting industry.
2. Limited-edition Collaborations - The rise of limited-edition product collaborations presents a disruptive innovation opportunity in e-commerce.
3. Pet-friendly Plants - The trend towards pet-friendly plants presents opportunities for disruption in the plant industry through product development and marketing.
Industry Implications
1. Gifting - The gifting industry can embrace celebrity endorsements and plant gifts in their product offerings
2. E-commerce - E-commerce can leverage limited-edition collaborations to differentiate their product offerings.
3. Plant Industry - The plant industry can develop and market pet-friendly options to appeal to a wider audience.
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