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Celestial Animal Illustrations

Clean the Sky - Positive Eco Trends & Breakthroughs

Louise McNaught Shows Delicate Bond Between Man and Nature

— March 5, 2013 — Art & Design
The art work of Louise McNaught buts animals on a heavenly pedestal. Stunningly illustrated on top of celestial maps, her work is refreshingly bold and imaginatively whimsical. Louise McNaught states, "In my world the animals are God-like, sublime and ethereal in their luminescence." It appears she particularly believes this of winged creatures from birds to bees.

Based in London, England, Louise McNaught uses neon or metallic paint to better capture the animals inner glow. By doing so, she endeavors to show how precious all living creatures are. The delicate style of her paintings also suggest the fragile relationship between man and nature. Louise McNaught hopes to strengthen that relationship, writing, "I want to draw the viewers attention to the animals presence and energy, so they feel connected to it."
Trend Themes
1. Celestial Animal Illustrations - Disruptive innovation opportunity: Incorporating celestial animal illustrations in branding to evoke a sense of ethereal beauty and connection to nature.
2. Whimsical Artwork - Disruptive innovation opportunity: Integrating whimsical artwork into home decor products or advertising campaigns to appeal to consumers seeking unique and imaginative aesthetics.
3. Neon and Metallic Paint - Disruptive innovation opportunity: Experimenting with neon and metallic paint in various industries, such as fashion and automotive design, to create eye-catching and futuristic products.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: Exploring new techniques and mediums to push the boundaries of traditional art and design, attracting a wider audience.
2. Home Decor - Disruptive innovation opportunity: Collaborating with artists to create home decor pieces featuring their unique and captivating artwork, offering consumers a fresh and artistic approach to interior design.
3. Advertising and Marketing - Disruptive innovation opportunity: Incorporating whimsical and imaginative artwork in advertising campaigns to engage consumers and differentiate brands in a crowded market.
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