Lotus Premium Denim is Partnered with Global Charities
Tiana Reid — January 17, 2013 — Social Good
References: lotuspremiumdenim & facebook
Lotus Premium Denim (LPD) is a social business that partners with global charities that focus on women and children by donating some sales to those causes. One main philanthropic partner is City Year San Jose/Silicon Valley. "City Year’s mission is to build democracy through citizen service, civic leadership and social entrepreneurship," writes LPD on its website. "It is through service that we can demonstrate the power and idealism of young people, engage citizens to benefit the common good, and develop young leaders of the next generation."
The LPD style -- some vintage-inspired -- is a simple jean fit that is meant to be for professional women. Sarah Coronado is the founder and president and cites inspirations including Oprah and Princess Diana.
Contact Information
Lotus Premium Denim website
LPD on Facebook
LPD on Twitter
LPD on Instagram
The LPD style -- some vintage-inspired -- is a simple jean fit that is meant to be for professional women. Sarah Coronado is the founder and president and cites inspirations including Oprah and Princess Diana.
Contact Information
Lotus Premium Denim website
LPD on Facebook
LPD on Twitter
LPD on Instagram
Trend Themes
1. Women-run Companies - The trend of women-run companies is growing, creating opportunities for socially conscious businesses like Lotus Premium Denim to partner with global charities and create change through citizen service, civic leadership, and social entrepreneurship.
2. Socially Conscious Fashion - The trend of socially conscious fashion is on the rise, as consumers become more aware of the impact their purchasing decisions have on global issues, creating opportunities for companies like Lotus Premium Denim to build their brand around philanthropy.
3. Vintage-inspired Jean Styles - The trend of vintage-inspired jean styles is gaining popularity among professional women, creating opportunities for companies like Lotus Premium Denim to offer a simple, yet stylish jean fit that caters to this demographic.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to become more socially conscious and philanthropic. Companies like Lotus Premium Denim are leading the way in this trend by partnering with global charities.
2. Charity and Non-profit Industry - The charity and non-profit industry can benefit from partnering with socially conscious businesses like Lotus Premium Denim, as they can help raise awareness and funds for important causes while building their brand and engaging citizens to benefit the common good.
3. Female Entrepreneurship - The trend of female entrepreneurship is growing, creating opportunities for women to start and run successful businesses like Lotus Premium Denim that are socially conscious and philanthropic.
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