Lorenzo Duran Creates Work Out of Leaves for a Campaign
Sarah Nazim — May 4, 2012 — Eco
References: plant-for-the-planet.org & boredpanda
These amazing handcrafted leaf designs were created by Lorenzo Duran for a company called ‘Plant for the Planet,' which is an eco-friendly business that is trying to save the planet from harmful emissions. Hence, the focus of the campaign led by Legas Delaney are leafs.
The purpose of the campaign is to show that leafs absorb carbon dioxide by depicting pollutants such as airplanes, auto-mobiles and factories. The carved-out leaves display these images, and make viewers think about this object's impact.
In order to create the designs on the leaves, a lot of delicate care and precision was required to create these eye-catching pieces. This campaign goes to show that pictures often speak louder than words. By combining an unusual artistic spin to the Plant for the Planet campaign, designers send their message clearly.
The purpose of the campaign is to show that leafs absorb carbon dioxide by depicting pollutants such as airplanes, auto-mobiles and factories. The carved-out leaves display these images, and make viewers think about this object's impact.
In order to create the designs on the leaves, a lot of delicate care and precision was required to create these eye-catching pieces. This campaign goes to show that pictures often speak louder than words. By combining an unusual artistic spin to the Plant for the Planet campaign, designers send their message clearly.
Trend Themes
1. Eco-friendly Campaigns - This trend showcases the opportunity for businesses to create campaigns that promote eco-friendly practices and raise awareness about environmental issues through artistic means.
2. Nature-inspired Art - This trend highlights the potential for artists to create stunning works of art by utilizing natural materials like leaves, presenting disruptive innovation opportunities in the art industry.
3. Visual Communication - This trend emphasizes the power of visual imagery in conveying messages and encourages businesses to explore creative ways of communicating important information to their audience.
Industry Implications
1. Eco-friendly Products - This industry can leverage the concept of eco-friendly campaigns to promote their products and differentiate themselves in the market by highlighting their commitment to environmental sustainability.
2. Art and Design - This industry can embrace the nature-inspired art trend by incorporating natural materials into their designs, exploring new aesthetics, and appealing to environmentally-conscious consumers.
3. Advertising and Marketing - This industry can adopt the visual communication trend to create visually impactful advertisements and marketing materials that effectively convey messages and capture consumers' attention.
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