The Skin Paradise Tinted Moisturizer is a Skincare-Makeup Hybrid
Laura McQuarrie — December 14, 2020 — Fashion
References: allure
The L'Oréal Paris Skin Paradise Tinted Moisturizer provides lightweight coverage and SPF protection, plus plenty of soothing ingredients. The water-based formula is packed with skin-nourishing heroes like aloe vera and witch hazel, which promise to help skin feeling comfortable and conditioned. Offered in a variety of shades, the product has the potential to provide the perfect everyday base that's suitable for sensitive skin and oil-free to keep pores clear. Providing lightweight, natural coverage and 24-hour hydration, the product boasts a 70% water-infused blend.
Although no-makeup makeup isn't new, consumers are looking for skincare-makeup hybrids that are both beautifying and nourishing. At a time when people are trading their full-coverage foundations for lightweight and breathable alternatives like tinted moisturizers, brands are creating nourishing solutions to soothe red and irritated skin.
Image Credit: L'Oréal Paris
Although no-makeup makeup isn't new, consumers are looking for skincare-makeup hybrids that are both beautifying and nourishing. At a time when people are trading their full-coverage foundations for lightweight and breathable alternatives like tinted moisturizers, brands are creating nourishing solutions to soothe red and irritated skin.
Image Credit: L'Oréal Paris
Trend Themes
1. Skincare-makeup Hybrids - Creating products that combine skincare and makeup elements to provide both beauty and nourishment.
2. Lightweight and Breathable Alternatives - Developing cosmetic products that offer coverage while being lightweight and breathable, catering to the trend of trading full-coverage foundations for more comfortable options.
3. Soothing Solutions for Sensitive Skin - Providing skincare products with ingredients that soothe redness and irritation, targeting the demand for gentle and calming solutions for sensitive skin.
Industry Implications
1. Cosmetics - Opportunity for cosmetic companies to develop innovative skincare-makeup hybrid products that address the increasing demand for multitasking and nourishing cosmetics.
2. Skincare - Disruptive innovation opportunity for skincare brands to create lightweight and breathable alternatives like tinted moisturizers that provide skincare benefits in addition to coverage.
3. Beauty Accessories - Chance for beauty accessory brands to design tools and applicators specifically tailored to enhance the application and effectiveness of lightweight and breathable makeup products.
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