The Lorde x MAC Collection Provides the Perfect Dark Lip
Laura McQuarrie — June 6, 2014 — Fashion
References: maccosmetics & style.mtv
Not a lot of people can rock a dark lip quite like Lorde does, but now that the Lorde x MAC Cosmetics collection is officially out, hopefully it will inspire more people to give the dramatic makeup look a try.
The Lorde x MAC collection includes a deep purpley plum lip color that's been aptly named 'Pure Heroine,' and a black liner named 'Rapidblack.' Since Lorde is a bit of a minimalist when it comes to her personal beauty routine, these two items are the perfect basics to get the look of the 'Royals' singer.
The collection will only be available until July 3rd and if it's anything like Rihanna's MAC lipstick, it should sell out fast.
The Lorde x MAC collection includes a deep purpley plum lip color that's been aptly named 'Pure Heroine,' and a black liner named 'Rapidblack.' Since Lorde is a bit of a minimalist when it comes to her personal beauty routine, these two items are the perfect basics to get the look of the 'Royals' singer.
The collection will only be available until July 3rd and if it's anything like Rihanna's MAC lipstick, it should sell out fast.
Trend Themes
1. Dark Lipstick Trend - The popularity of Lorde x MAC collection demonstrates a rising trend of embracing dark lipstick shades.
2. Celebrity Collaboration Trend - The success of Lorde x MAC collection highlights the increasing trend of celebrities partnering with cosmetic brands for limited edition collections.
3. Minimalist Makeup Trend - Lorde's minimalist beauty routine showcased in the Lorde x MAC collection reflects the growing trend towards simple and natural-looking makeup.
Industry Implications
1. Cosmetics Industry - The Lorde x MAC collection presents an opportunity for cosmetic companies to capitalize on the dark lipstick trend by creating their own unique and bold lip colors.
2. Celebrity Endorsement Industry - The success of the Lorde x MAC collaboration indicates the potential for other celebrities to collaborate with cosmetic brands, providing opportunities for endorsements and mutually beneficial partnerships.
3. Beauty Retail Industry - The limited availability and potential for high demand for celebrity-inspired makeup collections like Lorde x MAC create an opportunity for beauty retailers to create exclusive product offerings that drive sales.
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