The Lazy Oaf x Looney Toons Collection is Cartoon Chic
Laura McQuarrie — November 13, 2013 — Fashion
References: lazyoaf & thecoolhour
Lazy Oaf is a brand that is synonymous with punchy, cartoon-style clothing, so its collaboration for the Looney Toons collection is a match made in heaven.
The Lazy Oaf x Looney Toons capsule collection revives some of the most iconic Looney Toons characters like Tweety Bird, Daffy Duck and Bugs Bunny with prints and oversized graphics. The collection for women and men evokes a sense of fun and nostalgia for anyone who used to watch these classic cartoons as a kid. The garments in this collection range from bright yellow Tweety Bird-faced crop tops to form-fitting dresses printed to look like Pepé Le Pew.
The lookbook itself is set up in front of bold backgrounds and a very flat graphic black and white wall, which completes the essence of the cartoony collection.
The Lazy Oaf x Looney Toons capsule collection revives some of the most iconic Looney Toons characters like Tweety Bird, Daffy Duck and Bugs Bunny with prints and oversized graphics. The collection for women and men evokes a sense of fun and nostalgia for anyone who used to watch these classic cartoons as a kid. The garments in this collection range from bright yellow Tweety Bird-faced crop tops to form-fitting dresses printed to look like Pepé Le Pew.
The lookbook itself is set up in front of bold backgrounds and a very flat graphic black and white wall, which completes the essence of the cartoony collection.
Trend Themes
1. Cartoon-inspired Clothing Collections - With the popularity of nostalgic cartoon collaborations, fashion brands can capitalize on creating collections inspired by iconic cartoons, appealing to consumers who are looking for unique clothing options.
2. Oversized Graphic Prints - The trend of oversized graphic prints seen in the Lazy Oaf x Looney Toons capsule collection can be capitalized upon by fashion brands to create statement pieces that stand out from the crowd.
3. Nostalgia Marketing - The success of the Lazy Oaf x Looney Toons collection demonstrates the potential of marketing campaigns that appeal to consumers' nostalgia for classic cartoons and characters.
Industry Implications
1. Fashion - Fashion brands can take inspiration from the collaboration of Lazy Oaf x Looney Toons collection and create cartoon-inspired clothing collections.
2. Graphic Design - Graphic designers can capitalize on the trend of oversized graphic prints, creating designs for fashion brands and other industries.
3. Marketing - Marketers can take advantage of nostalgia marketing to appeal to consumers' emotional connection with classic characters from their childhood.
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