Lookbook Cookbook Gets the Skinny on Healthy Recipes
Meghan Young — October 31, 2011 — Pop Culture
References: lookbookcookbook & refinery29
Lookbook Cookbook is just what the fashion industry needed. This blog shows beautiful, skinny girls/models eating. They're eating decadent desserts, drinking sweet drinks and loving every minute of it. What is even better is the fact that the Lookbook Cookbook blog provides the recipes of the delicacies they're enjoying. That's because it's a food blog first and foremost, though the pictures might have you believe otherwise.
Combining a love for healthy snacks with flirty fashion, the Lookbook Cookbook blog features Terry Richardson- and American Apparal-like images alongside easy to follow recipes for a unique experience. Targeting young hipsters and fashionistas alike, it provides an awesome way to get them to take an interest in food and cooking, not to mention eating healthier. What a sweet site Lookbook Cookbook is!
Combining a love for healthy snacks with flirty fashion, the Lookbook Cookbook blog features Terry Richardson- and American Apparal-like images alongside easy to follow recipes for a unique experience. Targeting young hipsters and fashionistas alike, it provides an awesome way to get them to take an interest in food and cooking, not to mention eating healthier. What a sweet site Lookbook Cookbook is!
Trend Themes
1. Fashionable Food Blogs - Food bloggers incorporating fashion elements to attract young hipsters and fashionistas, creating a unique experience.
2. Healthy Decadence - Healthy snack recipes presented in an indulgent way disrupt the traditional health food industry.
3. Cross-industry Collaboration - Collaboration between the fashion and food industries to appeal to a wider range of consumers.
Industry Implications
1. Fashion Industry - Fashion bloggers and photographers collaborating with food bloggers to present lifestyle content that appeals to a wider audience.
2. Food Industry - Traditional health food industry being disrupted by food bloggers presenting healthy recipes in exciting, indulgent ways.
3. Publishing Industry - Publishing opportunities for crossover content between fashion and food bloggers that appeals to both industries' audiences.
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