Longchamp Draws Shayne Oliver To Develop an Exclusive Collection
References: us.longchamp & highsnobiety
Luxury french leather goods and fashion label Longchamp collaborates with Shayne Oliver to deliver an exclusive range of leather products, footwear, bags, and garments for spring/summer 2018. The main concept of the collection looks to the inspiration of travel and movement -- blending together the label's heritage of craftsmanship and French elegance with Shayne Oliver's more rustic street aesthetics. The label's signature Le Pilage tote even takes a reimagined route by Oliver.
All thoughout the new collaborative collection, silhouettes take new directions, proportions are tested, and the preconceived notions of modern day travel are challenged. The new Longchamp by Shayne Oliver capsule is set to drop of May 4 at select Longchamp retail locations and online.
All thoughout the new collaborative collection, silhouettes take new directions, proportions are tested, and the preconceived notions of modern day travel are challenged. The new Longchamp by Shayne Oliver capsule is set to drop of May 4 at select Longchamp retail locations and online.
Trend Themes
1. Luxury-fashion Collaborations - The collaboration between Longchamp and Shayne Oliver highlights the trend of luxury brands partnering with fashion designers to create exclusive collections, disrupting traditional fashion industry conventions.
2. Travel-inspired Fashion - The travel-inspired theme in the Longchamp by Shayne Oliver collection taps into the trend of fashion brands incorporating global travel influences into their designs, offering a disruptive innovation opportunity in the fashion industry.
3. Reimagined Silhouettes - The Longchamp by Shayne Oliver collection challenges preconceived notions of modern day travel by introducing reimagined silhouettes, presenting a disruptive innovation opportunity in the luxury bag industry.
Industry Implications
1. Luxury Fashion - The collaboration between Longchamp and Shayne Oliver disrupts the luxury fashion industry by combining high-end craftsmanship and street aesthetics in a unique collection.
2. Leather Goods - Longchamp's travel-inspired collection by Shayne Oliver introduces disruptive innovation opportunities for the leather goods industry by reinventing classic bag designs with a fresh, rustic street aesthetic.
3. Retail - The Longchamp by Shayne Oliver capsule collection disrupts the retail industry by creating exclusive, limited-edition products that attract fashion-forward consumers.
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