Burberry Commissioned Artists to Create Red Envelopes
Laura McQuarrie — February 8, 2021 — Art & Design
References: weibo & designtaxi
To ring in the Chinese New Year and 2021 as the Year of the Ox, luxury label Burberry commissioned artists to design lucky red envelopes in their own unique styles. The overall theme for the envelopes was "Spring in Your Heart" and it inspired the participating artists to create styles with plenty of blossoming flowers and fresh greenery.
While artists like New York-based illustrator Feifei Ruan created a design with flora and fauna to tap into aspects of spring like melting snow and rain, Oamul Lu created a warm-toned scene of a woman walking past blossom trees decorated with branded lanterns. To express, well-wishes, some of the envelopes even express warm words and include uplifting phrases for the year.
While artists like New York-based illustrator Feifei Ruan created a design with flora and fauna to tap into aspects of spring like melting snow and rain, Oamul Lu created a warm-toned scene of a woman walking past blossom trees decorated with branded lanterns. To express, well-wishes, some of the envelopes even express warm words and include uplifting phrases for the year.
Trend Themes
1. Artist-designed Envelopes for Celebrations - Using commissioned artists to design celebratory envelopes with unique styles and themes.
2. Branded Envelopes for Festive Occasions - Incorporating branded elements and well-wishes into event-specific envelopes.
3. Personalized Envelopes for Special Occasions - Offering customized envelopes for special celebrations such as Chinese New Year.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can further customize their offerings by designing special envelopes for their customers.
2. Stationery - Stationery companies can offer personalized envelopes for special events to capture more niche markets.
3. Event Management - Event planners can offer branded and personalized envelopes to enhance the overall experience of special occasions.
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