Loic Prigent's "The Day Before" Follows the Path to Fall 2009
Marissa Liu — August 22, 2009 — Pop Culture
Loic Prigent, the man behind the illuminating fashion documentaries “Signe Chanel” and “March Jacobs & Louis Vuitton” will once again turn his lens to the fashion industry in a new series airing in September for the Sundance Channel.
The series, which will air in four separate 51-minute segments, is entitled “The Day Before” and follows four design houses and five designers: Karl Lagerfeld for Fendi, Lazaro Hernandez and Jack McCollough of Proenza Schouler, Sonia Rykiel, and Jean Paul Gaultier for the 36 hours leading up to their respective Fall RTW 2009 shows and the latter’s Fall 2009 couture show.
Loic Prigent’s “The Day Before” will focus on the trials and tribulations that make up the messy and cutthroat world of fashion, but the filmmaker’s main interests, as always, are the characters and relationships that come to life in the mad-scramble hours before the debut of a collection.
Despite the fashion industry’s demanding and diva-creating reputation, expect a professional and upbeat tone to the series. As one of Loic Prigent’s subjects, Sonia Rykiel’s President and Artistic Director Nathalie Rykiel, puts it, “Loïc is unique in his way of capturing the intensity of fashion and the craziness but at the same time the deepness of it,” she says. “He gets feelings and irony.”
“The Day Before” airs for four nights starting September 9th at 10pm.
Fashion Television | Sonia Rykiel
The series, which will air in four separate 51-minute segments, is entitled “The Day Before” and follows four design houses and five designers: Karl Lagerfeld for Fendi, Lazaro Hernandez and Jack McCollough of Proenza Schouler, Sonia Rykiel, and Jean Paul Gaultier for the 36 hours leading up to their respective Fall RTW 2009 shows and the latter’s Fall 2009 couture show.
Loic Prigent’s “The Day Before” will focus on the trials and tribulations that make up the messy and cutthroat world of fashion, but the filmmaker’s main interests, as always, are the characters and relationships that come to life in the mad-scramble hours before the debut of a collection.
Despite the fashion industry’s demanding and diva-creating reputation, expect a professional and upbeat tone to the series. As one of Loic Prigent’s subjects, Sonia Rykiel’s President and Artistic Director Nathalie Rykiel, puts it, “Loïc is unique in his way of capturing the intensity of fashion and the craziness but at the same time the deepness of it,” she says. “He gets feelings and irony.”
“The Day Before” airs for four nights starting September 9th at 10pm.
Fashion Television | Sonia Rykiel
Trend Themes
1. Designer Documentary Series - Loic Prigent's "The Day Before" showcases the trials and tribulations of the fashion industry, presenting a disruptive innovation opportunity to produce more behind-the-scenes content for other creative industries.
2. Real-time Runway Coverage - Fashion houses can exploit the public's increasing desire for 'The Day Before'-style fashion insight by streaming exclusive real-time footage of their Fall and Spring shows online, allowing viewers to see the process behind their collections.
3. Focus on Personalities and Relationships - The success of Loic Prigent's work lies in his ability to convey the personal sides of designers and their teams, which could be adapted in other industries such as music, sports, and art to build closer fan bases.
Industry Implications
1. Fashion Industry - Prigent's documentary showcases the immense pressure to create and innovate in the cutthroat fashion world, which can inspire technology and innovation in how creatives design and present their work.
2. Film and Television Industry - Loic Prigent's approach presents a fresh perspective on documentary film-making, demonstrating how unique, behind-the-scenes content can hold mass appeal to consumers.
3. Digital Media Industry - The increasing public desire for detailed insight into the fashion industry behind-the-scenes represents a ripe opportunity for new media channels - such as YouTube and Instagram - to provide more premium fashion content to their customers.
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