This Collection Called 'Logo+art' Creates New Meanings with Logos and Art
Christopher Magsambol — October 17, 2015 — Pop Culture
References: behance.net & boredpanda
Each piece in Eisen Bernardo's striking collection blends a brand logo and art paintings to create a new and distinctive image. The collection juxtaposes seemingly opposite things, capitalism and art, but does so in a visually interesting and intriguing manner. Although the brand logos remain recognizable, the backdrop of classical paintings communicates a vastly different message.
Most of the images in the collection attempt to tie a common theme between the logo and art. Some examples include the NASA logo combined with 'The Starry Night' by Vincent Van Gogh. This odd combination can be tied back to the theme of space. Other intriguing images would be the Starbucks logo in front of a self-portrait by Frida Kahlo, or the NBA logo with 'Gladiators' by Leon-Maxime Faivre. These visually complex images bridge the gap between old and new concepts of art and design.
Most of the images in the collection attempt to tie a common theme between the logo and art. Some examples include the NASA logo combined with 'The Starry Night' by Vincent Van Gogh. This odd combination can be tied back to the theme of space. Other intriguing images would be the Starbucks logo in front of a self-portrait by Frida Kahlo, or the NBA logo with 'Gladiators' by Leon-Maxime Faivre. These visually complex images bridge the gap between old and new concepts of art and design.
Trend Themes
1. Branding Art Fusions - The fusion of brand logos and art paintings creates new and distinctive images that capture attention and communicate a unique message.
2. Contemporary Classic Juxtapositions - Juxtaposing contemporary brand logos with classic art paintings creates visually interesting and thought-provoking images that blend old and new concepts of art and design.
3. Thematic Logo Pairings - Pairing brand logos with art paintings that share a common theme can create unexpected and memorable images that generate interest and engagement.
Industry Implications
1. Advertising and Marketing - Marketers can explore new ways to merge brand logos with art paintings to create compelling ad campaigns that capture attention and communicate unique messages.
2. Art and Design - Artists and designers can experiment with combining classic paintings and contemporary brand logos to create visually intriguing and thought-provoking works that challenge traditional notions of art and design.
3. Packaging and Product Design - Product designers can incorporate the fusion of brand logos and art paintings into product packaging to create distinctive and memorable designs that stand out on shelves and capture consumer attention.
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