Loffles Rewards Users for Watching Humanitarian Ads
Michael Hines — August 22, 2011 — Pop Culture
References: loffles & springwise
Loffles is a new website designed to make it worth your while to watch online ads. The site rewards viewers of these ads with "Loffles" that can be used to enter prize auctions. Unlike other sites, Loffles makes its members take a short quiz after each video to see if viewers were actually watching the ad playing. Those who fail the quiz are not awarded Loffles and must watch a new video again.
Loffles is certainly not a new idea; many websites have the same videos-for-rewards format. What separates Loffles from the pack is its content. The videos on Loffles aren't attempting you to buy a new TV or take a trip to an exotic location. Instead, the videos are trying to persuade you to donate money to clean water initiatives and to live a healthier life.
Loffles is a relatively new site which means that the chances to win prizes are as good now as they'll ever be. If you still need some convincing to join the site, check out the featured video that breaks down the site here.
Loffles is certainly not a new idea; many websites have the same videos-for-rewards format. What separates Loffles from the pack is its content. The videos on Loffles aren't attempting you to buy a new TV or take a trip to an exotic location. Instead, the videos are trying to persuade you to donate money to clean water initiatives and to live a healthier life.
Loffles is a relatively new site which means that the chances to win prizes are as good now as they'll ever be. If you still need some convincing to join the site, check out the featured video that breaks down the site here.
Trend Themes
1. Humanitarian Advertising - Creating ads with a focus on social and environmental causes, rather than mainstream consumer products.
2. Incentivized Marketing - Rewarding viewers for engaging with content, increasing brand awareness and driving sales.
3. Quiz-based Rewards - Encouraging engagement with advertisements by awarding points or prizes once the viewer has demonstrated comprehension of the content.
Industry Implications
1. Nonprofit - Using incentivized marketing to attract new donors and volunteers for social and environmental causes.
2. Advertising - Developing campaigns that promote social and environmental issues that are important to their clients' customers and viewers.
3. Online Marketplaces - Partnering with sites like Loffles to offer rewards and prizes to incentivize engagement and increase site traffic.
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