The Loeffler Randall Pre-Fall 2012 Catalog Stars Non-Models
Meghan Young — June 8, 2012 — Fashion
References: loefflerrandall & refinery29
Inspired by love and friendship, the Loeffler Randall Pre-Fall 2012 lookbook does not star the typical model. In fact, it doesn't star any model. Instead, it is filled with the design team's very own friends, family and real-life fashion stars in and around New York City. Co-founder and Creative Director Jessie Randall explains, "We have so many cool, interesting fans who wear our brand...we thought what better way to promote our product than by taking our friends and the real girls who wear our brand and profiling them."
The effortlessly cool skirts, dresses and sky-high wedges are beautifully showcased on these down-to-earth, girl-next-door 'models.' As Refinery29 aptly puts it, the Loeffler Randall Pre-Fall 2012 lookbook offers "a true portrait of chic city life" thanks to this personal campaign.
The effortlessly cool skirts, dresses and sky-high wedges are beautifully showcased on these down-to-earth, girl-next-door 'models.' As Refinery29 aptly puts it, the Loeffler Randall Pre-Fall 2012 lookbook offers "a true portrait of chic city life" thanks to this personal campaign.
Trend Themes
1. Friendship-inspired Lookbooks - Disruptive innovation opportunity: Create lookbooks that feature real people or customers instead of professional models, creating a more relatable and authentic brand image.
2. Promoting Real Girls - Disruptive innovation opportunity: Profile real girls and customers who wear a brand's products as a way to promote the brand and connect with customers on a deeper level.
3. Authentic Branding - Disruptive innovation opportunity: Emphasize authenticity and real-life experiences in marketing campaigns to appeal to customers seeking genuine and relatable brands.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Revolutionize the fashion industry by featuring real customers in lookbooks and campaigns, shifting away from traditional professional models.
2. Marketing - Disruptive innovation opportunity: Develop new strategies for promoting brands by showcasing real girls and customers who authentically wear and love the products.
3. Advertising - Disruptive innovation opportunity: Create advertising campaigns that focus on authenticity and real-life experiences to resonate with consumers looking for genuine connections with brands.
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