This Local Burger is Designed to Appeal to Las Vegas Residents
Katherine Pendrill — October 9, 2015 — Lifestyle
References: smashburger & brandeating
'Smashburger' designed a local burger specifically for the residents of Las Vegas. While the hamburger is a classic American dish, the meaty sandwich has been reimaged in many different ways. This decadent burger puts a regionally-inspired twist on the classic dish.
The 'Sin City Burger' is a local burger inspired by the culture of Las Vegas. The sandwich is hailed as the ultimate hangover cure due to its unique combination of breakfast ingredients. The Sin City Burger features a classic burger patty, American cheese, Applewood-smoked bacon, haystack onions and a fried egg. The whole sandwich is then infused with a rich layer of 'Smash Sauce.'
Although the Sin City Burger was previously reserved for residents of Las Vegas, Smashburger has added the dish to its nationwide menu for a limited time.
The 'Sin City Burger' is a local burger inspired by the culture of Las Vegas. The sandwich is hailed as the ultimate hangover cure due to its unique combination of breakfast ingredients. The Sin City Burger features a classic burger patty, American cheese, Applewood-smoked bacon, haystack onions and a fried egg. The whole sandwich is then infused with a rich layer of 'Smash Sauce.'
Although the Sin City Burger was previously reserved for residents of Las Vegas, Smashburger has added the dish to its nationwide menu for a limited time.
Trend Themes
1. Regional-inspired Burgers - Opportunity for restaurants to offer a unique menu item that appeals to the local community by adding a regionally-inspired twist to classic dishes.
2. Functional Foods - Opportunity to create or modify food products with added health or wellness benefits, such as hangover-curing ingredients.
3. Limited-time Offerings - Opportunity to create buzz and generate demand by offering a limited-time menu item, creating a sense of urgency for customers to try the product.
Industry Implications
1. Food & Beverage - Companies can experiment with new ingredients and unique combinations to create new menu items that cater to evolving consumer tastes.
2. QSR (quick Service Restaurants) - QSRs can differentiate themselves from competitors by offering regionally-inspired dishes and functional foods that appeal to local customers.
3. Tourism & Hospitality - Hotels and restaurants in tourist destinations like Las Vegas can leverage local culture and regional ingredients to create unique dining experiences for visitors.
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