Fatburger's New Hang-in-There Burger is Meant to Cheer Diners Up
Katherine Pendrill — November 1, 2020 — Lifestyle
References: chewboom
2020 has been a tough year for just about everyone and Fatburger wants to help consumers get through the last few months with its new 'Hang-In-There Burger.'
Created as a pick-me-up to help consumers close out the end of 2020, Fatburger's Hang-In-There Burger will be available at all domestic Fatburger and Fatburger & Buffalo’s Express locations now through December 31st. The burger itself is a twist on the brand's OG Fatburger, and features onion rings, American cheese, bacon, egg, and chili, all topped off with “the works,” on a freshly toasted sponge-dough bun.
For those ordering delivery, you can get free delivery on the new Hang-In-There Burger when you order from Postmates now through Wednesday, November 24, 2020.
Image Credit: Fatburger
Created as a pick-me-up to help consumers close out the end of 2020, Fatburger's Hang-In-There Burger will be available at all domestic Fatburger and Fatburger & Buffalo’s Express locations now through December 31st. The burger itself is a twist on the brand's OG Fatburger, and features onion rings, American cheese, bacon, egg, and chili, all topped off with “the works,” on a freshly toasted sponge-dough bun.
For those ordering delivery, you can get free delivery on the new Hang-In-There Burger when you order from Postmates now through Wednesday, November 24, 2020.
Image Credit: Fatburger
Trend Themes
1. Comfort-food Promotions - Fast food chains and restaurants offering new dishes to cheer up consumers amid tough times.
2. Emotional Marketing - Brands leveraging consumer emotions to promote their products or services.
3. Delivery Discounts - Food delivery companies offering promotions or discounts to boost sales during the pandemic.
Industry Implications
1. Fast Food - Fast food chains launching promotions and new menu items to boost sales amid the pandemic and cheer up consumers.
2. Restaurant - Restaurants using emotional marketing tactics to promote comfort-food dishes amid the pandemic in order to gain market share.
3. Food Delivery - Food delivery companies offering promotions and discounts to support restaurants and attract more customers amid the pandemic.
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