Llama Edition Smarties are Launching in Convenience Stores Only
Michael Hemsworth — July 24, 2019 — Lifestyle
References: nestle & talkingretail
The Llama Edition Smarties have been launched by Nestlé Confectionery as a new product for consumers that plays on the recent popularity of llamas by placing a carton version of the animal front and center on the packaging.
The chocolate candy will come in limited-edition 38 gram tubes that are being launched exclusively in the convenience store and wholesale sectors. The product contains traditional Smarties chocolate candies in red, pink, yellow and purple color options to entice younger consumers who are looking for a fun candy option to try out.
The Llama Edition Smarties follow on the popularity of last year's Unicorn Edition Smarties that were a hit with consumers that became interested in multi-color food products and recipes.
The chocolate candy will come in limited-edition 38 gram tubes that are being launched exclusively in the convenience store and wholesale sectors. The product contains traditional Smarties chocolate candies in red, pink, yellow and purple color options to entice younger consumers who are looking for a fun candy option to try out.
The Llama Edition Smarties follow on the popularity of last year's Unicorn Edition Smarties that were a hit with consumers that became interested in multi-color food products and recipes.
Trend Themes
1. Animal Branded Candies - Major food companies might seize the opportunity of leveraging animal branding to create a new product line of candies.
2. Limited Edition Products - Creating exclusive and limited products might attract and engage younger consumers, interested in unique products that meet their individual tastes.
3. Multi-color Candy - There is a growing trend in the food industry of creating multi-color candies and other food products that appeal to visually-oriented consumers.
Industry Implications
1. Confectionery Industry - Candy manufacturers could expand their product offering with animal branded candies and limited-edition products to increase customer engagement and sales growth.
2. Retail Industry - Retailers could partner with candy manufacturers to exclusively sell limited edition products, which could help to drive foot traffic and increase sales.
3. Packaging Industry - Packaging companies could innovate and create unique custom-designed packaging for limited-edition products to help them stand out on the shelves and attract younger consumers.
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