Lindt Lindor Sticks are Arriving in Two Low-Cost Options
Michael Hemsworth — April 14, 2023 — Lifestyle
References: lindt & talkingretail
These Lindt Lindor sticks are arriving in price-marked packs (PMPs) to provide shoppers with convenient access to high-quality chocolate in a convenient, low-cost manner. The products come in 38-gram sticks priced at 95p each in the UK where shoppers can choose from Milk and Salted Caramel flavors that are perfect for enjoying midday or anytime a craving hits. The product responds to consumer demand and also provides a portioned way to enjoy some familiar flavors the brand is known for.
A spokesperson for the brand commented on the Lindt Lindor sticks saying, "We believe PMPs will only increase in popularity, especially as the clear pricing provides reassurance the shopper isn’t being over charged. We understand the importance of PMPs in the impulse sector and strive to support retailers by including our top-selling bars as PMPs."
A spokesperson for the brand commented on the Lindt Lindor sticks saying, "We believe PMPs will only increase in popularity, especially as the clear pricing provides reassurance the shopper isn’t being over charged. We understand the importance of PMPs in the impulse sector and strive to support retailers by including our top-selling bars as PMPs."
Trend Themes
1. Price-marked Packs - The convenience and reassurance provided by PMPs in the impulse sector presents opportunities for other high-quality snack products to break into the on-the-go market.
2. Midday Snacking - As more people look for quick, indulgent snacks to enjoy during their workday, there is a growing market for high-quality, portioned treats like the Lindt Lindor sticks.
3. Flavor Innovation - Continued experimentation with familiar flavors like Milk and Salted Caramel can keep consumers engaged and open the door for new twists on classic snack favorites.
Industry Implications
1. Confectionery - Opportunities exist for confectionery brands to offer high-quality, portioned snacks that appeal to on-the-go consumers and leverage the reassurance of PMPs in the impulse sector.
2. Retail - Retailers can benefit from partnering with popular confectionery brands to offer PMPs in the impulse sector and attract consumers seeking high-quality, convenient snacks.
3. Food and Beverage - Innovation in high-quality, indulgent snacks presents growth opportunities within the larger food and beverage industry for companies catering to the needs of busy consumers.
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