The Latest Hulu Platform is a Live TV Service for Cord-Cutters
Katherine Pendrill — May 2, 2016 — Pop Culture
Reports recently surfaced that Hulu is working on a live TV service that will serve as an alternative to cable. While many people have been ditching traditional cable for streaming services such as Netflix and Hulu, there is still a demand for live TV. This platform will offer another option when it comes to choosing between cable and streaming services.
The newest Hulu platform will function as a live TV service for cord cutters. Unlike cable, the platform will not feature every single channel in existence. Instead, the platform will emphasis quality over quantity, with channels such as ABC, Fox and ESPN acting as pillars of the new service. The platform will also allow users to record live shows in the cloud, instead of on a DVR, in order to give customers greater flexibility.
Expected to cost about $40 per month, the new Hulu platform will offer an inexpensive alternative to cable that still provides consumers with access to live TV.
The newest Hulu platform will function as a live TV service for cord cutters. Unlike cable, the platform will not feature every single channel in existence. Instead, the platform will emphasis quality over quantity, with channels such as ABC, Fox and ESPN acting as pillars of the new service. The platform will also allow users to record live shows in the cloud, instead of on a DVR, in order to give customers greater flexibility.
Expected to cost about $40 per month, the new Hulu platform will offer an inexpensive alternative to cable that still provides consumers with access to live TV.
Trend Themes
1. Live TV Streaming - There is a growing trend of consumers ditching traditional cable for live TV streaming services like Hulu's new platform.
2. Quality-over-quantity Channels - A trend is emerging where streaming services, like Hulu's live TV platform, prioritize curated channel offerings rather than providing every channel available.
3. Cloud-based Recording - The trend of recording live shows in the cloud instead of using a physical DVR is gaining traction, enabling greater flexibility for customers.
Industry Implications
1. Streaming Services - The live TV streaming market is poised for disruption and growth as consumers increasingly opt for more affordable and flexible alternatives to traditional cable.
2. Television Broadcasting - The television broadcasting industry needs to adapt to the shifting consumer preference towards streaming services and find innovative ways to offer live TV options.
3. Cloud Storage - The cloud storage industry has an opportunity to cater to the increasing demand for cloud-based recording services, as more users rely on streaming platforms for their entertainment.
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