The Live in Levi's Project Lets You Shop for Real People's Denim Looks
Laura McQuarrie — August 6, 2014 — Business
The Live in Levi's Project is a video platform that shows off the many ways people around the world wear their denim. The initiative was inspired by the fact that "Nearly everyone in the modern world owns, or has owned, a pair of Levi’s jeans," according to Stephen Clements, the executive creative director at AKQA, the agency responsible for putting the campaign together.
As well as showing off real street style, each of the videos is shoppable, with a point in each video where shoppers can eb directed where to buy the denim looks with a single click. To make the experience even more personal, each of the individuals is featured in a profile video so that viewers can get to know them better.
As well as showing off real street style, each of the videos is shoppable, with a point in each video where shoppers can eb directed where to buy the denim looks with a single click. To make the experience even more personal, each of the individuals is featured in a profile video so that viewers can get to know them better.
Trend Themes
1. Shoppable Video Content - The Live in Levi's Project showcases the trend of creating shoppable video content, which can provide new revenue streams for brands.
2. Personalized Marketing - The initiative's combination of user-generated content and personal profiles reflects the trend of personalized marketing that can strengthen customer engagement.
3. Street Style Inspiration - The Live in Levi's Project taps into the trend of using street style as a source of fashion inspiration, which can help brands better understand and connect with their target audience.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can adopt the use of shoppable video content to provide customers with a more engaging and interactive shopping experience.
2. Advertising and Marketing - The advertising and marketing industry can leverage personalized marketing to create more targeted and effective campaigns for brands.
3. Content Creation and Curation - The Live in Levi's Project exemplifies the significance of user-generated content and its potential in driving engagement for brands in the content creation and curation industry.
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