Little Switzerland is Showing Off Lab-Grown Engrace Diamonds
Laura McQuarrie — November 21, 2019 — Business
References: littleswitzerland & prnewswire
Luxury watch and jewelry retailer Little Switzerland launched its Engrace Diamonds brand of lab-grown diamonds earlier this year and it is now introducing shop-in-shops in its locations in St. Thomas, Aruba and St. Maarten. The shop-in-shops are places for consumers to dicover hundreds of unique styles from Little Switzerland's Engrace Diamonds, offering an experiential way for people to get to familiar with the benefits and beauty of cultured diamonds.
Some of the available lab-grown diamond jewelry pieces include rings, bracelets, earrings and necklaces, as well as loose diamonds. All loose diamonds over .50 ct and finished jewelry pieces from Engrace Diamonds are backed by a certificate number from an independent lab.
Image Credit: Little Switzerland
Some of the available lab-grown diamond jewelry pieces include rings, bracelets, earrings and necklaces, as well as loose diamonds. All loose diamonds over .50 ct and finished jewelry pieces from Engrace Diamonds are backed by a certificate number from an independent lab.
Image Credit: Little Switzerland
Trend Themes
1. Lab-grown Diamonds - Little Switzerland is showcasing its own brand of lab-grown diamonds in shop-in-shops, creating a trend towards more accessible and affordable diamond options for consumers.
2. Experiential Retail - Little Switzerland's Engrace Diamonds shop-in-shops are offering an experiential way for consumers to interact and engage with their products, creating a trend of immersive retail experiences.
3. Sustainable Luxury - The use of lab-grown diamonds is a trend towards more sustainable and ethical luxury, appealing to consumers who value transparency and responsibility in their purchases.
Industry Implications
1. Luxury Retail - Little Switzerland's Engrace Diamonds shop-in-shops are disrupting the traditional jewelry retail industry by offering lab-grown diamonds as an alternative to natural diamonds, changing the way consumers shop for luxury jewelry.
2. Diamond Mining - The trend towards lab-grown diamonds may disrupt the diamond mining industry as consumers become more knowledgeable about the negative environmental and social impacts of diamond mining.
3. Certification and Authentication - The trend towards lab-grown diamonds that are backed by a certificate number from an independent lab may disrupt the certification and authentication industry, creating new opportunities for independent labs and certification systems.
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