'Listen Notes' Aggregates Podcasts from Different Streaming Platforms
Joey Haar — May 22, 2018 — Pop Culture
References: listennotes & thenextweb
Podcasting is more popular than it's ever been, yet keeping up with all the programming that gets released every week can be a juggling act of switching between apps and services; 'Listen Notes' newest tool makes it easier to keep up to date. The service now has a podcast playlist system that lets users curate listening for themselves or their friends.
One of the best features of Listen Notes new playlists is that the podcasts can be aggregated from any of a handful of different podcast players. Users simply use the search engine on Listen Notes to find the podcasts they like and add them to their list, and they can then access that playlist through whichever service they subscribe to.
One of the best features of Listen Notes new playlists is that the podcasts can be aggregated from any of a handful of different podcast players. Users simply use the search engine on Listen Notes to find the podcasts they like and add them to their list, and they can then access that playlist through whichever service they subscribe to.
Trend Themes
1. Podcast Aggregation Tools - Developing an app that aggregates podcasts from different streaming platforms presents an opportunity for disruptively streamlining the podcasting experience for users.
2. Personalized Podcast Playlists - Creating a personalized podcast playlist feature can increase user engagement, satisfaction and retention, and generate data that can be leveraged for targeted advertising to relevant audiences.
3. Targeted Podcast Advertising - The growing popularity of podcasts and the increased capability to gather data from personalized playlists presents an opportunity to create targeted advertising that is highly relevant, increasing its effectiveness and ROI.
Industry Implications
1. Media and Entertainment - The media and entertainment industry should focus on creating new technologies that streamline podcast consumption and enhance user experience, leading to increased user engagement and monetization opportunities.
2. Technology - Technological advancements in the podcasting industry will enable features like personalized playlists and targeted advertising that can increase both user engagement and monetization opportunities.
3. Advertising - The advertising industry should focus on creating personalized and targeted advertising strategies that take advantage of the increased data available from podcast platforms, increasing effectiveness and ROI.
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