Canada's Wonderland is Sharing 34 Virtual Roller Coaster Rides
Laura McQuarrie — March 23, 2020 — Marketing
References: canadaswonderland & twitter
Due to the COVID-19, Canada’s Wonderland is postponing its park opening until mid-May and in the meantime, it is bringing the amusement park experience directly into the home with virtual roller coaster experiences. To keep people entertained during self-isolation, Canada's Wonderland is sharing a way for people to experience 34 virtual rides, including all of its biggest roller coasters.
With a web browser, users can access YouTube or the YouTube app and head to Canada’s Wonderland channel to find the content. To create an immersive experience without the need for special equipment, the amusement park recommends using a TV and setting up chairs as coaster seats.
The current global pandemic is forcing businesses to change the way they operate and many companies are responding by taking their offerings online or sharing them in an immersive virtual format.
With a web browser, users can access YouTube or the YouTube app and head to Canada’s Wonderland channel to find the content. To create an immersive experience without the need for special equipment, the amusement park recommends using a TV and setting up chairs as coaster seats.
The current global pandemic is forcing businesses to change the way they operate and many companies are responding by taking their offerings online or sharing them in an immersive virtual format.
Trend Themes
1. Virtual Theme Park Experiences - The rise of virtual theme park experiences, like Canada's Wonderland's virtual roller coaster rides, presents innovative opportunities for amusement parks and tech companies to collaborate in creating immersive virtual experiences.
2. At-home Entertainment - The trend towards at-home entertainment, like virtual roller coaster rides, offers innovative opportunities for entertainment companies to create unique and engaging virtual experiences for their audiences to enjoy from the comfort of their own homes.
3. Virtual Reality Integration - The integration of virtual reality technology with entertainment industry offerings, like Canada's Wonderland's virtual roller coaster rides, offers innovative opportunities to bring immersive experiences to audiences wherever they are.
Industry Implications
1. Amusement Parks - Amusement parks can leverage virtual reality technology and at-home entertainment trends to create innovative and immersive experiences that can reach audiences even during times of closure or forced shutdown.
2. Tech - Tech companies have the opportunity to collaborate with entertainment industry players to develop virtual reality experiences that can bring the best of immersive physical entertainment into people’s homes.
3. Entertainment - The entertainment industry can use virtual reality technology to create unique and interactive experiences that can keep audiences engaged and connected, even as they adapt to new modes of operation.
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