Alpha-H's Liquid Gold Serum Transforms Skin During Sleep
Laura McQuarrie — November 27, 2020 — Fashion
References: cosmeticsbusiness
The newest addition to Alpha-H's collection of Liquid Gold products is the Liquid Gold Midnight Reboot Serum, which is touted as an industry first. Packed with actives and botanicals, the product was created to assist the skin's natural processes during sleep so that it can be transformed. Some of the key ingredients in the formula are glycolic acid and Granactive retinoid, which help to fight visible signs of aging.
As well as removing dead skin cells and plumping the skin to create an even tone and texture, the serum is also effective for diminishing pigmentation and boosting hydration. The serum is perfect for adding to an evening skincare ritual, especially concentrating on the face and neck.
Image Credit: Alpha-H
As well as removing dead skin cells and plumping the skin to create an even tone and texture, the serum is also effective for diminishing pigmentation and boosting hydration. The serum is perfect for adding to an evening skincare ritual, especially concentrating on the face and neck.
Image Credit: Alpha-H
Trend Themes
1. Skin-transforming Overnight Serums - The trend of overnight serums that support the skin's natural processes during sleep, offering transformative results.
2. Anti-aging Skincare Innovation - The trend of incorporating powerful actives like glycolic acid and Granactive retinoid in serums to fight visible signs of aging.
3. Hydrating and Pigmentation-targeting Serums - The trend of serums that not only boost hydration but also help diminish pigmentation for a more even skin tone.
Industry Implications
1. Skincare and Beauty - Opportunity for skincare and beauty companies to develop innovative overnight serums with advanced active ingredients and targeted benefits.
2. Cosmetic Chemistry - Opportunity for cosmetic chemists to explore and create new formulations using potent actives to address various skin concerns during sleep.
3. Retail and E-commerce - Opportunity for retailers and e-commerce platforms to offer a wide range of overnight serums that cater to different skin types and concerns.
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