Physicians Formula's Skincare-Like Liquid Blush Nourishes & Hydrates
Laura McQuarrie — August 1, 2019 — Fashion
References: physiciansformula & allure
Physicians Formula is expanding upon its range of powdered blush products with an innovative new liquid blush that's branded as an elixir. The Organic Wear Dewy Blush Elixir is part cosmetic and part skincare product, as it applies rosy color to the cheeks, all the while nourishing and hydrating the skin with aloe water, jojoba oil and superfruit ingredients. Like many serums and liquid skincare products, the blush is sold in packaging with a pump dispenser for easy application.
The liquid blush from Physicians Formula will be of value to consumers who are looking for a healthy and natural look that supports the appearance of a radiant, lit-from-within glow. From their cosmetics, consumers are increasingly looking for lasting, skin-perfecting benefits.
The liquid blush from Physicians Formula will be of value to consumers who are looking for a healthy and natural look that supports the appearance of a radiant, lit-from-within glow. From their cosmetics, consumers are increasingly looking for lasting, skin-perfecting benefits.
Trend Themes
1. Liquid Blush Elixirs - As consumers increasingly seek skincare-like benefits from cosmetics, innovative formulations of liquid blush elixirs which provide nourishing and hydrating effects could disrupt the traditional powder blush market.
2. Superfruit-infused Cosmetics - The trend towards using natural and healthy ingredients in skincare has extended to cosmetics, as seen with superfruit-infused formulas which provide a dual function of makeup application and skincare benefits.
3. Skin-perfecting Benefits - Cosmetics that not only provide aesthetic benefits but also nourish and hydrate the skin offer a disruptive opportunity for brands to capitalize on the growing demand for cross-functional, skin-perfecting products.
Industry Implications
1. Cosmetics - Physicians Formula's innovative liquid blush could disrupt the traditional powder blush market, as consumers continue to seek efficient and dual-function products in the cosmetics industry.
2. Skincare - The innovative Organic Wear Dewy Blush Elixir from Physicians Formula, marketed as a cosmetic and skincare hybrid product, highlights how the lines between the cosmetics and skincare industry are becoming increasingly blurred.
3. Natural Beauty - The trend towards using natural and healthy ingredients in beauty products is growing and offers a disruptive opportunity for brands to create clean, dual-function products with skin-perfecting benefits which appeal to consumers seeking an overall healthy and sustainable lifestyle.
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