Fenty Beauty's Pro Kiss'R is Packaged Just Like a Twist-Up Lip Balm
Laura McQuarrie — May 3, 2019 — Fashion
References: fentybeauty & allure
Many lip scrubs and polishes are packaged by the pot but Fenty Beauty is introducing its Pro Kiss'r Lip-Loving Scrubstick as a mess-free solution that looks and functions just like a twist-up lip balm or lipstick—and is similarly packaged like other lip products from Rihanna's beauty brand. The product is packed with nourishing ingredients that gently exfoliate the lips without leaving behind a heavy or greasy feeling.
Some of the soothing ingredients that can be found in the brand's Pro Kiss'r Lip-Loving Scrubstick include apricot seed, shea butter, jojoba seed oil, castor seed oil, coconut oil and just as many different kinds of waxes. The cruelty-free lip is packed with lip balm-like ingredients and can be applied with just as much ease, and then wiped off for lips that feel soft and well taken care of.
Some of the soothing ingredients that can be found in the brand's Pro Kiss'r Lip-Loving Scrubstick include apricot seed, shea butter, jojoba seed oil, castor seed oil, coconut oil and just as many different kinds of waxes. The cruelty-free lip is packed with lip balm-like ingredients and can be applied with just as much ease, and then wiped off for lips that feel soft and well taken care of.
Trend Themes
1. Mess-free Lip Products - The packaging and functionality of Fenty Beauty's Pro Kiss'r Lip-Loving Scrubstick presents an opportunity for other lip product brands to create mess-free solutions.
2. Skincare-infused Makeup - The nourishing ingredients in Fenty Beauty's Pro Kiss'r Lip-Loving Scrubstick highlight an opportunity for makeup brands to create products that benefit the skin and provide a dual purpose.
3. Sustainable Beauty Packaging - Fenty Beauty's packaging for the Pro Kiss'r Lip-Loving Scrubstick presents an opportunity for other beauty brands to create sustainable packaging solutions for their products.
Industry Implications
1. Cosmetics - Fenty Beauty's Pro Kiss'r Lip-Loving Scrubstick is a disruptor in the cosmetics industry, leading the way for innovative and practical lip care solutions.
2. Skincare - The use of nourishing ingredients in Fenty Beauty's Pro Kiss'r Lip-Loving Scrubstick encourages the cosmetics industry to branch into producing skincare products that provide multiple benefits.
3. Sustainable Packaging - Fenty Beauty's sustainable and practical packaging for the Pro Kiss'r Lip-Loving Scrubstick leads the way for environmentally conscious packaging solutions across the beauty industry.
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