Lip Smacker's BFF Subscription Appeals to Millennials & Kids
Laura McQuarrie — November 5, 2019 — Fashion
References: lipsmacker & prnewswire
Lip Smacker is now launching a BFF Subscription service as a quarterly program that will share curated Lip Smacker products with members of all ages. The BFF (Best Flavor Forever) Subscription was created to appeal to nostalgic Millennials and kids alike, offering a fun new way for fans to receive favorite and new products. As well as being able to easily and affordably get the latest Lip Smacker Collection and exclusive products, the subscription service also gives people the chance to get their hands on a "Mystery Flavored lip balm with an interactive twist."
The BFF Subscription was inspired by fans constantly asking on social media where they can purchase products—now, they have the opportunity to get new releases even before they land in retail channels.
Image Credit: Lip Smacker
The BFF Subscription was inspired by fans constantly asking on social media where they can purchase products—now, they have the opportunity to get new releases even before they land in retail channels.
Image Credit: Lip Smacker
Trend Themes
1. Nostalgic Subscription Services - Disruptive innovation opportunity: Create subscription services that tap into nostalgia and offer curated products to a specific target audience.
2. Interactive Mystery Flavors - Disruptive innovation opportunity: Develop lip balm or other product subscriptions that incorporate interactive elements, such as mystery flavors with a twist.
3. Direct-to-consumer Branding - Disruptive innovation opportunity: Build strong direct-to-consumer relationships by offering exclusive products and pre-release access through subscription services.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Revolutionize the beauty industry by introducing customizable, curated subscription services for various beauty products.
2. Ecommerce - Disruptive innovation opportunity: Explore the subscription model within the eCommerce industry to enhance customer loyalty and provide exclusive access to products.
3. Social Media - Disruptive innovation opportunity: Utilize social media as a platform for engaging with customers and identifying market demands for subscription services and exclusive products.
2.9
Score
Popularity
Activity
Freshness
