Lingua Franca's Big Ballot Energy Sweater Encourages Voter Turnout
Jana Pijak — November 12, 2020 — Social Good
References: unwomen.org & linguafranca.nyc
Lingua Franca's "big ballot energy" sweatshirt is a charitable garment released by the NYC-based label prior to the recent US election. The sweater stays true to Lingua Franca's brand ethos -- centered around activism, empowering messaging and participation in political issues. The brand is best known for its hand-embroidered cashmere apparel that boasts inspiring and socially conscious slogans like "give a damn," "educate," and "breaking glass ceilings."
Its big ballot energy sweatshirt is a statement piece that encouraged voter participation in the most recent US election, with $100 for each sweater purchased donated to UN Women. Standing up for gender equality globally, UN Women works "to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential."
Its big ballot energy sweatshirt is a statement piece that encouraged voter participation in the most recent US election, with $100 for each sweater purchased donated to UN Women. Standing up for gender equality globally, UN Women works "to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential."
Trend Themes
1. Charitable Garments - There is an opportunity for brands to create charitable garments that support social causes, encouraging consumer participation and activism.
2. Empowering Messaging - Brands can embrace empowering messaging on apparel to inspire and motivate consumers, aligning with their values and promoting social consciousness.
3. Activism-focused Branding - Brands can differentiate themselves by centering their brand ethos around activism and promoting participation in political and social issues.
Industry Implications
1. Fashion Industry - In the fashion industry, there are opportunities to create and promote charitable garments that support social causes, empowering consumers to make a difference through their fashion choices.
2. Non-profit Organizations - Non-profit organizations can collaborate with fashion brands to create charitable garments that raise funds and awareness for their causes, creating a mutually beneficial partnership.
3. Apparel Retail Industry - In the apparel retail industry, there is an opportunity for brands to differentiate themselves by embracing empowering messaging on their products, resonating with consumers and driving sales.
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