Lindt Excellence Chocolate Enhanced With Smoldering Flavors
Luisa Amanda Gomes — April 6, 2010 — Marketing
References: lindtusa & adsoftheworld
Lindt Excellence chocolate has always been a delight for the mouth, however the chocolate masters want to intensify the taste of their cocoa treats.
With this print campaign, they're successfully making my own mouth water at the sight of these smoldering new flavors. Whether it's the sweet looking pear or the wet blueberry engulfed by flames, this is chocolate bar that I can't wait to sink my teeth into.
Implications - Successful marketing and advertising will evoke pleasurable and positive feelings or emotions within a customer. Businesses who are able to successfully simulate an experience for their clients will benefit tremendously. In doing so, consumers will be more willing to invest in a product through which they will encounter positive feelings.
With this print campaign, they're successfully making my own mouth water at the sight of these smoldering new flavors. Whether it's the sweet looking pear or the wet blueberry engulfed by flames, this is chocolate bar that I can't wait to sink my teeth into.
Implications - Successful marketing and advertising will evoke pleasurable and positive feelings or emotions within a customer. Businesses who are able to successfully simulate an experience for their clients will benefit tremendously. In doing so, consumers will be more willing to invest in a product through which they will encounter positive feelings.
Trend Themes
1. Enhanced Flavor Experiences - Businesses can create innovative food and beverage products that stimulate the senses and evoke pleasurable emotions in customers.
2. Visual Stimulation Marketing - Utilizing visually striking ads and campaigns can enhance brand appeal and generate excitement for products.
3. Personalized Consumption - Developing products that cater to individual preferences and tastes can create a more engaging and satisfying customer experience.
Industry Implications
1. Food and Beverage - Innovative flavor combinations can disrupt the food and beverage industry, enticing customers to try new and unique products.
2. Advertising and Marketing - Incorporating visually captivating elements in advertising can revolutionize the way products are promoted and increase consumer engagement.
3. Consumer Goods - Introducing personalized products that cater to individual preferences can disrupt the consumer goods industry and attract a loyal customer base.
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