Lincoln's Wishlist is Documenting Dogs Rescued from California's Fires
Ellen Smith — January 15, 2019 — Marketing
Countless pets are missing after America's deadliest fire in over a century spread across Paradise, California, prompting the popular Instagram account, The Dogist, to help form Lincoln's Wishlist -- a new photo-based campaign from the automotive company that's reuniting families with their missing pets.
More than 1,400 dogs have been rescued by the North Valley Animal Disaster Group from the fires in California. With the help of Lincoln, Elias Friedman, the man behind The Dogist Instagram account, is traveling across California, visiting various animal shelters to document and share every dog that's been found following the fires.
The campaign's overall goal is to drum up enough publicity to reconnect pets with their owners, as The Dogist's Instagram has over 3.4 million followers.
More than 1,400 dogs have been rescued by the North Valley Animal Disaster Group from the fires in California. With the help of Lincoln, Elias Friedman, the man behind The Dogist Instagram account, is traveling across California, visiting various animal shelters to document and share every dog that's been found following the fires.
The campaign's overall goal is to drum up enough publicity to reconnect pets with their owners, as The Dogist's Instagram has over 3.4 million followers.
Trend Themes
1. Pet Rescue Photography - Opportunity for businesses to offer pet rescue photography services to document and share animals found during natural disasters.
2. Social Media Campaigns for Pet Reunions - Opportunity for businesses to use social media platforms to raise awareness and reunite missing pets with their owners after natural disasters.
3. Collaborative Partnerships for Pet Rescues - Opportunity for automotive companies and animal rescue organizations to form partnerships and support pet rescue efforts during natural disasters.
Industry Implications
1. Photography Services - Photographers can offer specialized pet rescue photography services to document and share animals found during natural disasters.
2. Social Media Management - Social media management companies can assist in creating and managing social media campaigns to raise awareness and reunite missing pets with their owners.
3. Automotive and Animal Rescue - Automotive companies and animal rescue organizations can collaborate to support pet rescue efforts during natural disasters by providing transportation and resources.
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