Bucherer & Bündnerbike Teamed Up for a Limited Motorcycle Design
References: harley-davidson-graubuenden.ch & luxurylaunches
Swiss watch and jewelry label Bucherer teamed up with custom bike maker Bündnerbike for an ultra-luxurious limited motorcycle design based on the Harley-Davidson Softail Slim S. The one-of-a-kind chopper is claimed to be the most expensive two-wheeler in the world — it is valued at 1.8 million Swiss Francs, which is about $1.79 million USD.
The extremely limited motorcycle is decorated with 360 diamonds and gold-plated screws. Bündnerbike used a secret painting technique for its custom design. Firstly, the chopper was silver-plated and later, six coats of paint were applied to reach the eye-catching iridescent blue coloring. Bucherer put its own signature elements on the limited motorcycle in the form of a unique timepiece that is integrated into the tank, as well as a Dizzler diamond ring from the company's Fine Jewelry collection.
The extremely limited motorcycle is decorated with 360 diamonds and gold-plated screws. Bündnerbike used a secret painting technique for its custom design. Firstly, the chopper was silver-plated and later, six coats of paint were applied to reach the eye-catching iridescent blue coloring. Bucherer put its own signature elements on the limited motorcycle in the form of a unique timepiece that is integrated into the tank, as well as a Dizzler diamond ring from the company's Fine Jewelry collection.
Trend Themes
1. Luxury Motorcycles - Disruptive innovation opportunity: explore partnerships between high-end fashion and motorcycle brands to create exclusive and ultra-luxurious limited-edition designs.
2. Custom Bike Design - Disruptive innovation opportunity: Develop new techniques and materials for customizing motorcycles, incorporating elements like diamonds, gold plating, and unique timepieces.
3. Integration of Fashion and Jewelry - Disruptive innovation opportunity: Collaborate with luxury brands to seamlessly integrate fashion and jewelry elements into motorcycles, creating unique and high-value products.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity: Luxury fashion brands can partner with motorcycle companies to create exclusive, high-end motorcycle designs that cater to affluent consumers.
2. Custom Motorcycle Manufacturing - Disruptive innovation opportunity: Custom bike makers can develop new painting techniques and innovative customization methods to meet the growing demand for unique and personalized motorcycles.
3. Fine Jewelry - Disruptive innovation opportunity: Fine jewelry companies can explore collaborations with motorcycle brands to create exquisite jewelry pieces, seamlessly integrated into motorcycle designs.
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