Harley-Davidson Unveiled the Serial 1 Bash/MTN High-End E-Bike
Colin Smith — May 26, 2022 — Autos
Harley-Davidson announced the 'Bash/MTN' e-bike as the newest addition to its 'Serial 1' electric bike sub-brand. The Bash/MTN is a high-end mountain bike geared toward off-road stability and reliability under extreme conditions. Serial 1 focused on the suspension, tire grip, and shock absorption when designing the Bash/MTN to ensure that it does not slide when on uneven terrain.
The Bash/MTN boasts a 529-Wh battery with a top speed of 20 miles per hour. These two elements combine to deliver a maximum range that fluctuates between 30 and 90 miles, which is essentially based on the conditions the bike is being ridden through, with 90 miles assuming the user only rides on flat ground.
The Serial 1 Bash/MTN features a companion mobile application that allows the phone to read metrics such as remaining battery life, current range per trip, GPS location, and other points of data from the e-bike. The Bash/MTN retails for $3,995 USD, and there will only be 525 models made for the United States and 525 models made for the European market.
Image Credit: Serial 1, Harley-Davidson
The Bash/MTN boasts a 529-Wh battery with a top speed of 20 miles per hour. These two elements combine to deliver a maximum range that fluctuates between 30 and 90 miles, which is essentially based on the conditions the bike is being ridden through, with 90 miles assuming the user only rides on flat ground.
The Serial 1 Bash/MTN features a companion mobile application that allows the phone to read metrics such as remaining battery life, current range per trip, GPS location, and other points of data from the e-bike. The Bash/MTN retails for $3,995 USD, and there will only be 525 models made for the United States and 525 models made for the European market.
Image Credit: Serial 1, Harley-Davidson
Trend Themes
1. Luxury Electric Mountain Bikes - Harley-Davidson introduces the high-end Bash/MTN that caters to off-road stability and reliability, paving the way for luxury e-bikes to grow as a new market segment.
2. Companion Mobile Applications for E-bikes - The Serial 1 Bash/MTN features a mobile app where users can access data such as remaining battery life, current range per trip, GPS location and other points of data, creating opportunities for app developers to design similar ones for the growing e-biking market.
3. Limited Edition E-bikes - With only 525 models made for the US and European market, the concept of exclusive and limited-edition electric mountain bikes has the potential to attract a niche market of collectors.
Industry Implications
1. Bicycle Manufacturing - Traditional bicycle manufacturers may need to consider transitioning into producing electric bikes to cater to the growing market demand.
2. Luxury Goods - Luxury goods companies can tap into the rising demand for exclusive and high-end e-bikes, potentially creating a new market segment that caters to affluent consumers.
3. Mobile App Development - With the growth of the e-bike industry, mobile app developers have an opportunity to create custom-made apps that cater to cycling enthusiasts who want to enhance their e-biking experience.
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