Piccolina's Limited-Edition T-Shirts Celebrate Female Trailblazers
Laura McQuarrie — October 16, 2019 — Life-Stages
References: piccolinakids & prnewswire
Piccolina is a lifestyle brand that's on a mission to empower young girls and it is marking its launch with a fun range of limited-edition t-shirt designs. Each of the shirts features a design by an emerging artist that shows iconic women like Malala Yousafzai, Frida Kahlo, Ruth Bader Ginsburg and others.
The clothing pieces for girls are designed to inspire curiosity and at the same time, break down gender stereotypes that are especially prevalent across the apparel industry. A portion of the proceeds from each shirt help to support organizations centered on girls' education and empowerment, like Malala Fund and Step Up.
Soon, Piccolina also plans to launch even more empowering products in other categories like toys and home goods.
The clothing pieces for girls are designed to inspire curiosity and at the same time, break down gender stereotypes that are especially prevalent across the apparel industry. A portion of the proceeds from each shirt help to support organizations centered on girls' education and empowerment, like Malala Fund and Step Up.
Soon, Piccolina also plans to launch even more empowering products in other categories like toys and home goods.
Trend Themes
1. Limited-edition Designs - Opportunity for brands to collaborate with emerging artists and create exclusive products that resonate with consumers.
2. Empowering Messaging - Brands can use messaging and design to break down stereotypes and empower individuals, particularly females, in different industries.
3. Social Impact Partnerships - Collaborations between brands and organizations focused on education and empowerment can drive sales while making a positive social impact.
Industry Implications
1. Apparel - Opportunity for apparel brands to create empowering designs for kids that challenge gender stereotypes and resonate with socially-conscious consumers.
2. Art - Emerging artists can collaborate with brands to showcase their talent and create limited-edition designs that align with a brand's mission or values.
3. Toy - Expanding into toy products allows brands to extend their empowering messaging and reach a younger audience through play and imagination.
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