Designer Liam Hodges & Domino's Created Limited-Edition Streetwear
Laura McQuarrie — September 14, 2019 — Fashion
References: liamhodges & fabnews.live
Pizza restaurant chain Domino's teamed up with designer Liam Hodges to release a limited-edition streetwear collection for London Fashion Week. Inspired by the popularity of duvet coats for the Autumn/Winter 2019 season, the three-piece collection offers high fashion styles that are cozy and functional.
In the capsule streetwear collection, fans will find pieces like The Controller Coat, which boasts spacious pockets for storing a TV remote, a phone or a gaming controller. The Gaming Bag is a sleeping bag suit with holes for the arms and legs and The Boxset Blanket that accommodates three people who want to settle onto a sofa together. Each of these unique pieces incorporates signature details from the luxury streetwear designer.
In the capsule streetwear collection, fans will find pieces like The Controller Coat, which boasts spacious pockets for storing a TV remote, a phone or a gaming controller. The Gaming Bag is a sleeping bag suit with holes for the arms and legs and The Boxset Blanket that accommodates three people who want to settle onto a sofa together. Each of these unique pieces incorporates signature details from the luxury streetwear designer.
Trend Themes
1. Collab Collections - More brands are collaborating to launch exclusive collections to appeal to different demographics.
2. Functional Fashion - The popularity of functional fashion is growing with designers incorporating practicality into high fashion designs.
3. Nostalgic Products Reimagined - Brands are remaking nostalgic products in new and innovative ways to capitalize on consumer sentimentality.
Industry Implications
1. Fast Food - Fast food chains are collaborating with fashion brands to create limited-edition merchandise that targets younger demographics and increases brand awareness.
2. Fashion - Fashion designers are focusing on functionality and practicality to appeal to consumers who want fashion and utility in their clothing.
3. Consumer Goods - Consumer goods companies are reimagining popular products in new and innovative ways to capitalize on consumer nostalgia and create unique branding opportunities.
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