These Limited-Edition MetroCards Were Designed by Barbara Kruger
Ellen Smith — October 30, 2017 — Art & Design
Although New York's MetroCards will soon be phased out, the Metropolitan Transit Authority has recently unveiled a series of limited-edition MetroCards designed by the esteemed artist Barbara Kruger.
Only 50,000 of these cards will be in circulation and are available at only four subway stations throughout the city. The cards feature a vivid red backdrop with contrasting white lettering, which boasts phrases such as "Who is Healed?" or "Who Speaks?" in reference to the artist's 1991 work “Untitled (Questions)” and “Whose Values?" Each card features four of these iconic quotes, promising to be an unconventional collector's item.
The limited-edition MetroCards will be available at vending machines at Queensboro Plaza, Broadway-Lafayette Street, East Broadway and 116th Street station.
Only 50,000 of these cards will be in circulation and are available at only four subway stations throughout the city. The cards feature a vivid red backdrop with contrasting white lettering, which boasts phrases such as "Who is Healed?" or "Who Speaks?" in reference to the artist's 1991 work “Untitled (Questions)” and “Whose Values?" Each card features four of these iconic quotes, promising to be an unconventional collector's item.
The limited-edition MetroCards will be available at vending machines at Queensboro Plaza, Broadway-Lafayette Street, East Broadway and 116th Street station.
Trend Themes
1. Limited-edition Collectibles - The release of limited-edition MetroCards designed by Barbara Kruger presents an opportunity for companies to explore the market for unique and collectible products.
2. Artistic Collaborations - The collaboration between the Metropolitan Transit Authority and Barbara Kruger highlights the potential for partnerships between artists and organizations to create innovative and visually appealing merchandise.
3. Nostalgic Marketing - The introduction of artist-inspired MetroCards taps into consumers' desire for nostalgia, offering a potential disruptive innovation opportunity for companies to incorporate nostalgic elements into their products or services.
Industry Implications
1. Public Transportation - The limited-edition MetroCards designed by Barbara Kruger showcase the intersection of art and public transportation, suggesting opportunities for further artistic collaborations within the industry.
2. Art and Design - The partnership between the Metropolitan Transit Authority and Barbara Kruger demonstrates the potential for artists and designers to extend their influence beyond traditional mediums and engage with broader audiences through unique collaborations.
3. Collectibles and Memorabilia - The release of limited-edition MetroCards designed by Barbara Kruger highlights the market for collectible items, offering a potential disruptive innovation opportunity for companies in the collectibles and memorabilia industry to explore new collaborations and limited-edition offerings.
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